At present, there are divided opinions regarding the impact that social media platforms have in our lives. On one hand, there are individuals who think social media is just an invention designed for youngsters to waste their time on.
While on the other hand, there are people who see social media as an opportunity to achieve things that were not possible before. Indeed, it is clear that social media has both positive and negative aspects. However, today we are just going to focus on the good side of things, and review the benefits that social media has to offer.
Here’s everything you need to know.
Social Media Benefits – Personal Level
Currently, people are used to the things that social media allows you to do. However, in the beginning, things were quite different. We were amazed at all the activities we were allowed to perform while surfing through sites such as Myspace or Facebook.
So, it’s fair to say that social media has literally changed the way we live. And here are some of the benefits we get from social media on a personal level.
There was a time when communication between two people living far from each other was very limited. In fact, a person would have to spend money to call their friends over the phone.
Now, there’s more. Instant messaging has also opened the door to a wide number of different features that we can use. For instance, people can do much more than just write texts from their favourite social media platforms. So, what does this mean?
Well, it means that we are not just limited to writing words when talking to our friends. We can also make video calls, send emojis, gifs, pictures, and even talk through voice messaging.
Social media platforms have made it possible for us to find entertaining content at any time. As a matter of fact, we have the power to follow our favourite entertainers, and be notified every time they post something new.
Indeed, social media has become a database of content that people from all over the world can enjoy. It doesn’t matter if you like cats, food, travel, news or even celebrity gossip. There is literally content for everyone’s taste.
Furthermore, social media also makes it possible for us to learn about the things we are interested in within minutes. For instance, a few months ago, I found out about the death of Swedish musician Avicii just seconds after the news became public.
In other words, social media provides all sorts of content for users all over the world -and you’ll never get bored.
Unfortunately, there are simply far too many social media users. Therefore, it is almost impossible to control every single piece of content that is uploaded to the web.
To put it briefly, social media does not only have family friendly content, but also content that should not be made public at all. For example, Twitter allows users to upload pornography and other sexual related stuff.
So, where’s the benefit here? Well, the good side is that with social media, people can judge the content they see. So, if someone were to find a video of an animal being abused, there is an option to report content like this.
In other words, we help to keep social media platforms free of content that should not be posted.
Social Media Benefits – Business
Social media has been part of our lives for over a decade now. During that time, it has evolved to a point where we can benefit not only on a personal level, but also in business as well.
As a matter of fact, social media has allowed thousands, if not millions of people to live off of their online businesses. These are some of the benefits of using social media platforms for business.
So, one of the main benefits of using social media for business is that we have the possibility of creating brand awareness. But what does this mean? Well, brand awareness refers to the extent to which customers are able to recall or recognise a brand.
In a nutshell, social media allows people to target an audience, and have them become familiar with a brand and what it represents.
Another benefit of using social media for business is that you can get detailed information on how your brand is doing. As a matter of fact, you can see the analytics of your page, and evaluate which aspects of your marketing strategy work and which don’t.
And when we say detailed information, we do actually mean DETAILED. For example, you can see the number of likes, comments, people who follow you and much more.
Also, you can compare the analytics from one specific month vs another. This way, you can create a better marketing campaign to achieve your goals.
Finally, social media makes it easier for brands to connect with their customers. It is important for businesses to provide a good quality service. This means listening to our clients and offering a solution whenever there is a problem.
With social media, we can do that. Whether you have a page on Facebook, Instagram, Twitter or others, every single platform allows us to set an option for our clients to connect with us. Perhaps to send us a message, complain about something, etc.
There’s not a single doubt that social media does indeed have both positive and negative aspects. But, the truth is that we have benefited more from it than anything else.
Social media platforms continue to grow and bring new things for us to enjoy. Of course, the decision to actually use social media relies on every single one of us. We can either choose to benefit from it or not.