It takes more than just publishing images on Instagram to be successful on this platform. What you need is a well-defined thoughtful strategy and an effective community management.
Here are some important points to help you develop an Instagram Marketing strategy:
Define your Objectives
It’s very important to set your objectives right from the start. Your objectives will define what you want to achieve from your Instagram posts. This can include improving your brand awareness, increase in customer engagement & loyalty, market product or services etc.
Develop Content Strategy
Based on your target audience or niche, you should focus on developing a proper content strategy that will define how your content posts look like, frequency of your content posts etc.
Establish a style guide for your posts
You should define a style guide for your posts that will help you in maintaining consistency throughout your postings. Also this will ensure that you don’t deviate from your main objectives that you have set. The Style can include attributes such as post composition, use of filters, captions, hashtags, tagging, social sharing etc.
Set Guidelines for Community Management
In order to ensure engagement, you need to create guidelines for community management. This will define how you are going communicate with your audience on the platform. This includes:
- Optimizing your Bio & Link
- Following Accounts
- Managing Comments, @Mentions & Direct Messages
- Monitoring Hashtags & Location Tags
It is very important to analyze your results at certain period of intervals. The results can be determined in terms of the number of followers you got, number of likes you received, number of comments you received on your posts etc. Based on results you can always tweak your strategy based on what works and what doesn’t.