Social media has evolved to a point where we can do whatever we imagine with it. There are literally features for everyone. Brands, influencers, users in general, and even pets. But, regardless of how you use social media platforms, there’s one thing we all love to do. And that is to have fun.
Indeed, some of the major sites (Facebook, Instagram, Snapchat) have features that allow us to do just that. Face filters are a good example. You see, up until now, every app had its own face filters. Therefore, one could not use a Facebook face filter on Instagram, or the other way around.
However, that’s all in the past. As a matter of fact, we now can do way more than that. Fortunately, Facebook has opened its Spark AR Studio to allow us all to create our own filters for Instagram. That means we don’t have to limit ourselves to just using the “in house filters” Instagram already has.
What Is Spark AR Studio?
Spark AR Studio is an Augmented Reality platform developed by Facebook. It was launched in 2017 and it is available for both Mac and Windows. The software was initially released to allow brands and designers to create their own AR filters/effects.
However, it is now open to all the public. In other words, you don’t need to be in the industry to create your own filters. Now anyone can do it. Augmented reality has been a thing since the 60’s. But, only now has it begun to be used more in today’s technology (Pokemon Go, Google Maps, etc).
How Does It All Work?
Super easy! First, open your internet browser and type Spark AR Studio in the search bar. Then, click the first option and move your mouse to the top right of your screen. There you will find the download option.
So, the next step is to download the software and of course, follow the steps. Once you finish the whole process, open Spark Studio and start creating. Now, we understand there are tons of people who just don’t know how to create an AR filter/effect.
But, don’t worry! The AR Studio website offers a learning centre. So, all you need to do is access it and start going through it all. You will learn from the very basics to the most advanced things.
Finally, once you master the software, start creating what you want and share it directly to your Instagram.
Can We All Create Our Own Filters?
The short answer is yes! We can all create our own filters. Moreover, we don’t need to have any coding experience or anything of such kind. As a matter of fact, the AR Studio guides you on how to create the filters you want.
Now, prior to all of this, there was a small catch. You see, the AR studio was open to everyone to create their filters at home. However, in order to make them go live on Instagram, you needed to be accepted as part of the beta program.
But, there’s no need to worry about that anymore. Facebook is finally allowing us to create whatever we want and share it directly on Instagram.
So, there you have it. Facebook has made it possible for us all to use new filters on Instagram. You can either create them yourself, or simply follow a creator who shares them on their account, and use them for free.
Evidently, the best part is that we are not limited to just creating face filters. As a matter of fact, using the augmented reality studio opens the door to a lot of possibilities. So, what are you waiting for? Have any filters you would like to show us? Great, We’d love to see them!