The Follow and Unfollow Method – Everything you need to know

Instagram, as well as many other social media platforms, allows its users to grow their business and gain more sales. However, doing so is not always an easy task. Currently, there are hundreds, if not thousands of ways in which you can make your business grow on a social platform. But, is the follow and unfollow method one of them?

Well, you can continue reading to find out. Today we will go over everything you need to know about this method and how it works.

Follow and unfollow

What is the Follow and Unfollow Method?

The follow and unfollow method is a social media strategy used by brands and people in general with the purpose of growing on a social platform. Such method is often used in social networks such as Twitter and Instagram.

In this case, however, we are only going to focus on Instagram. People tend to worry about the number of followers they have. Therefore, once someone follows them, curiosity takes over and they check on the follower’s profile to see who they are.

Of course, this is a strategy, so the purpose of following someone randomly is to get that person to visit your profile. As we mentioned in the previous paragraph, curiosity is key.

So, imagine you have started a business where you sell women’s clothes. As a brand, your goal is to find people who like fashion, and follow them. Doing so will get those people to visit your profile and follow you if they like your content. This way, once you post something you sell, those people who followed you back might show some interest.

The follow and unfollow social strategy

How Do I Apply The Follow and Unfollow Method?

Well, this one is quite easy. As the name suggests, most of what you need to do is to follow someone, and then simply unfollow them. However, if you want to get better chances of succeeding, here are a few tips that might help you.

Follow People who share your interests

1. Choose The Right People Before You Start Following Them

Following people on Instagram is perhaps one of the easiest things to do. You only need to tap the follow button next to the user’s profile picture and voilà. However, if you are looking to grow as a brand, it is important that you select the right people before you follow them.

For example, let’s imagine you sell surfboards. Then, as a brand, your goal would be to find people who like surfing, and follow them. The aim here is to find users who share the passion of what your brand sells.

Otherwise, using this strategy will not help you grow your brand at all.

Instagram followers

2. Interact With The People You Follow

This one is completely optional. However, interacting with those who you follow does no harm at all. In fact, it increases your chances of being followed back. Taking the example from above, we are going to imagine that you just started following a person who likes to surf.

In their profile, there are a bunch of pictures from where you can see the person surfing with their friends. Writing a short comment in such a picture gives you the chance of awakening the curiosity of the user and therefore there are more chances of getting your brand’s profile discovered.

Interact with people on Instagram

3. Post Content Related To Your Niche And Be Constant

Even before you start following people on Instagram, there are a few things you have to do first. One of them is to post content related to the niche you are trying to promote, and the other one is to set a schedule for how many times a week you will post new content.

The reason why you should have a few posts on your brand’s profile before you start to follow people is quite simple. You need to have something to show. Of course, it goes without saying that the posts you publish on your Instagram should be related to what your brand wants to promote.

This way when you start following people, they will see you posting things that they are interested in, and might follow you back. As for the consistency, we recommend that you post new things daily.

However, if you are just starting out, posting photos or videos three times a week will work fine. This will help you to keep your new followers engaged with your posts and identify with your brand.

Instagram creative content

4. Unfollow People After A While

The purpose of using this strategy is to repeat it over and over again. Therefore, you need to be able to follow people consistently. Unfortunately, Instagram has a limit on the number of people you can follow during your lifetime.

So far, you can only follow up to 7.5k accounts. So, if you want to continue with this strategy for a long time, you need to start unfollowing the people you followed in the first place.

Our advice for you is to wait two to three days before doing so and then continue repeating the strategy all over again.

Unfollow people on Instagram

Is This Method Considered Spam?

It truly depends on how you use this method. The term spam means the following:

Spamming is the use of electronic messaging systems to send an unsolicited message, especially advertising, as well as sending messages repeatedly on the same site.

Taking this as the meaning of spam, we can say following people to then unfollow them is not spam. After all, Instagram only notifies people when they have a new follower.

Now, if you follow and unfollow people over and over again. Well, that might be considered spammy.

instagram spam

Does This Method Work?

Answering the question from the title. Yes, this method does work. However, it is important that you know how to use it properly to get better results. Simply follow the tips we wrote a few paragraphs above and you will succeed.


Final Thoughts

When it comes to Instagram, and any social media platform really, there are hundreds of marketing strategies that you can use to grow in the online world. The follow and unfollow method is one of many – and it actually works.

However, if you don’t feel comfortable with this method, there are many others you can use. It only takes a bit of research until you find what you think is best for your brand.


  1. Hi there! I could have sworn I’ve been to this website before but after reading through some of the post I realized it’s new to me. Anyhow, I’m definitely glad I found it and I’ll be book-marking and checking back often!

  2. Very informative. Social media is really good when used right.

    I did find my success on Instagram 🙂 Growing
    on instagram is very hard, especially when I was just starting.
    That’s why services like really helped me
    get the boost I needed.


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