There was a time when people had to ask the bank for money so they could open a business. Perhaps a grocery store, an art gallery, you name it. It was all about having money to invest.
Fortunately, social media came to save our lives. At present, we can use sites such as Facebook, Instagram and more to sell our products or services. In other words, we can have an online store without having to invest in a shop.
But, how effective are online sales? More specifically on Instagram. Can people really use this platform to offer their products? Well, the answer is none other than YES!
It is possible to sell our products or services using Instagram. But, here’s the thing. Mastering the online sales world takes some time. As a matter of fact, you need to come up with a strategy to help your online business to succeed.
But, don’t worry. We are here to help. We have compiled a number of tips that will help you generate sales on Instagram more often. Here they are:
Set Up An Instagram Business Profile
First of all, you need to set up an Instagram business account. Evidently, when you start a business on the internet, you need to keep things professional.
Therefore, you can’t combine work related stuff with your personal life. Now, setting up an business account is probably one of the easiest things to do on Instagram. Still, if you don’t know how to do so, simply click here.
Having an Instagram business account also comes with some benefits. For example, you can view the analytics of your posts as well as being able to create Instagram ads.
Include A Link To Your Website On Your Instagram Bio
Second of all, include a link to your website in your Instagram bio. It is important that your followers have a link where they can see your products in detail and find out about other stuff.
However, if you are going to link your website to your Instagram account, make sure to have valuable content for your followers to enjoy. For example, let’s imagine you have an online Instagram clothing store.
Evidently, you can post photos of your products on your Instagram account as well as on your website. But, what’s the point? Why link your website to your Instagram account if it’s going to have the same things as the business profile?
If you add a link to your website on your Instagram bio, make sure to add something that your followers will only find there. Perhaps a blog with tips on how to dress better and those kinds of things.
Work With Influencers
At present, people spend more time using the internet than watching TV. So, it’s no longer necessary to spend millions of dollars to hire a Hollywood celebrity to promote a product.
Nowadays, we have influencers. A much cheaper option to get very well known people to lead their audience into visiting your account and create massive engagement.
Now, there’s one thing to keep in mind. Big influencers normally charge large amounts of money for posting one single photo. Therefore, if you are just getting started, you can opt to hire nano influencers.
This is an even cheaper option that will still get you results. Considering that nano influencers are just getting started on Instagram you can even offer them to give them one of your products for free instead of having to pay them large amounts of money for promoting your products.
Research The Hashtags
Finally, do a quick research of hashtags. When you start from scratch, it’s pretty difficult to get an audience. But, hashtags are always helpful. So, we advise you to visit Instagram profiles selling the same things you do, and check what hashtags they use on their posts.
Make a list of the posts with more likes and copy the hashtags they use to create engagement on your posts. Now simply start posting constantly and wait for people to find you.
These are only a few methods that you can follow to get people to learn about your product. If you would like to learn about something a bit more advanced, we invite to read our article on how to sell your products online using Instagram shopping.
Finally, remember that Instagram releases new updates every month. So, you might want to check for them regularly to see if there’s something new that could benefit you, your sales and your business.