One of the most powerful tools to grow a business is that of publicity. There are tons of brands all over the world who use publicity to reach their target audience. And these days one of the strategies most brands use to promote what they offer is that of hiring influencers.
Influencer marketing has definitely become one of the most effective ways for people in general to make money. As a matter of fact, we all benefit from it. Influencers get perks, brands get the attention of potential customers, and regular users discover new businesses they can support.
However, things are now a little bit different. As a matter of fact, it would seem as if brands are not contacting influencers as often as they did before. Instead, influencers are contacting brands and asking for free stuff in exchange for publicity. Well, business owners just got tired of this.
White Moose Owner Bans All Social Media Influencers
So, here’s what happened this time. A 22-year-old YouTube personality Elle Darby messaged a hotel in Dublin, asking for a free stay. Evidently, the young woman was willing to offer some publicity in return.
But, the owner was just not happy with the fact of having someone asking him for a free stay. Indeed, this is not the first time he has to deal with such a thing. So, he decided to put a stop to the whole situation and went on to ban all social media influencers from staying at his hotel.
The White Moose owner Paul Stenson shared what Darby had emailed him.
As I was searching for places to stay, I came across your stunning hotel and would love to feature you in my YouTube videos/dedicated Instagram stories/posts to bring traffic to your hotel and recommend others to book up in return for free accommodation.
“Last year I worked with Universal Orlando in Florida and it’s been amazing for them!”
The owner’s response
Soon after he was asked to provide a free stay, Stenson went on to write a reply on Facebook where he pretty much made it clear that it wouldn’t be fair for his employees to work for free serving someone who doesn’t pay a dime. Unfortunately, the post started getting negative responses. So, it had to be deleted.
The young influencer didn’t hesitate to share her feelings in a video that was later posted to her YouTube channel. In it, she went on to explain the situation and talked about how the response of the White Moose Hotel owner had affected her.
The comments were varied. Some of her fans supported her, while there were other people who insulted her. In the end, she decided to delete the video, and moved on.
Evidently, there’s nothing wrong with offering your services. As a matter of fact, we don’t see why influencers should just wait for a brand to contact them to offer them a deal. The idea of emailing a brand to offer publicity services is not that crazy.
However, we do believe influencers should take a different approach. For example, one could easily contact a brand and ask them if they would be interested in reaching out to more people. That certainly works better than asking directly for free stuff.