When not to hire and Instagram influencer

Instagram influencers do so much more than just attract masses with pics of their glamorous lives. They have the power of influencing their followers to do things they recommend. In fact, that is the actual reason why so many brands look for them to make a deal. In a nutshell, hiring an Instagram influencer can be extremely good for your business. 

But, only if you choose the right influencer. In this particular case, I decided to hire an influencer to see if he could make my Instagram account grow. Now, I would tell you more about my experience. But, I have already written an article about it that you can read by clicking here. 

Unfortunately, all I can say here is that I made a bad choice. Therefore, this article. So, let’s dive a little deeper into this and see some of the things you need to consider before hiring an influencer. 

Make sure to hire an influencer who is in the same niche as you to get better results.

The Niche

First of all, you need to find an influencer that uploads content related to what you want to promote. Let’s put my account as an example. I recently created an Instagram account where I upload inspirational quotes on a daily basis.

I was just getting started and wanted to grow. So, I looked and found an influencer with almost 70,000 followers who was also in the niche that I was. I hired him and we made the deal. 

Unfortunately, I must admit that I didn’t get the results that I expected. But, I’m guessing things would have been much worse if I had hired someone who uploads content completely different than mine. 

Focus more on the interaction the influencer has with their audience rather than in the number of followers they have.


One of the main things you need to see is the interaction between the influencer and their followers. As a matter of fact, I would highly recommend looking more into the interaction than the number of followers the influencer has. And here’s why: Everyone can have a million followers if they want to. 

All they need to do is to buy them online. So, don’t always trust Instagram users with a lot of followers. Instead, focus more on the interaction of their posts. That way, you can make sure that the message you are paying to be promoted will get to actual people. 


Business Treatment

Another thing to take into consideration is the treatment you receive from the influencer. For example, if the influencer seems more interested to know when you will be depositing the money rather than what your necessities for the post promotion are. Then, I’m sorry to tell you this. But, you are making a terrible choice.

In all fairness, there’s nothing wrong with wanting to know about money. After all, influencers seal brand deals to get compensated. However, that doesn’t remove the fact that an influencer must provide an excellent service in order to earn their pay. Therefore, they need to at least show a little interest in your needs.

In my case, I made the mistake of hiring the influencer to promote my post even though he didn’t show interest in my project. I asked for his opinion on my approach to see if his audience would like my content. But, well… I had to limit myself to just send him my post and he would just put it on his profile for 24 hours. Again, I made a mistake. 

Always look for past deals the influencer might have promoted to see the results the brand got in return for their money. 

Past Deals

Finally, you should take a look at their past deals. Honestly, I wish I had done so myself. But, hey, I was looking to gain followers fast and didn’t think about it for a sec. So, here’s the thing. When I hired the Instagram influencer, I was told that my post would be on his profile for 24 hours.

After that, it would disappear. I figured that’s ok – 24 hours is enough for people to start noticing my content. But, then 24 hours passed and guess what? I gained just 2 followers.

Days later I noticed the same influencer had done another deal. This time I went to the profile of the person hiring the services and checked the number of followers he had. Then, I waited until the promotion was over and checked back. He had gained 0 followers. 

That made me realize that it is always a good idea to check past deals before actually adventuring yourself on the journey. You save both money and time. 


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