The Most Popular On Instagram 2016

What a year, huh? Don’t you have this sensation of exhaustion, distress, and fear, but also, excitement, thrill, and suspense for what’s to come? Yes, we know you do, and so do we. Not to mention, this is the biggest year for Instagram so far, because they reached the 600M users and 100M only in five months thanks to their genius idea of Instagram Stories and ads moves. No doubts this was a huge year of changing for everyone and every platform at the Social Media Universe, but we couldn’t think of any other platform that has lived the motion with us but Instagram.

From the early red carpet season to the United States elections, passing through the Kim Kardashian and Justin Bieber pause from their accounts, and the momentaneous Selena Gomez retirement due to her health condition, we can say we experienced it all. A full year of excitement, adventures, new stars, new trends and deep emotional posts from all over the world empowering the “Most Popular Hashtag” of them all:


Notwithstanding all the bad news that around our modern world, this hashtag is getting stronger every day and now is the most popular of them all on Instagram. People around the world has shown that #Love is the most powerful force still and they’re happy to use this hashtag every time they can.

(via @ververa)

The best of this hashtag is that there’re many different kinds of #Love. Not just the couple love, family love or friendship love. Therefore, you can find a different #Love meaning in every search you make on Instagram. You’ll find weird things from weird fans, brands using the word for their campaigns, and of course, all the new, different archetypes destroying what we used to know as traditional #Love and instead, showing what this means in the new multicultural and pro-diversity world of ours.

Hearts for all of you

We can’t get enough from love, right? A heart is the most used emoji in the platform, and that’s so understandable. Notwithstanding we were expecting the moon on this position due to the several super moons of the year and because we’re fans of the moon. Red heart was the winner of this award, and since #Love is the ruler too, it perfectly makes sense. Also, it’s not surprising that the second most used emoji is the face with heart shaped eyes, tho.


You won’t guess which is the most popular filter

Drums, please! Clarendon it is! It was meant for videos in the first place, but suddenly it was added to the new filters for pictures family. People found out that Clarendon makes the colors pop and it’s amazing for minimalistic frames. Also, it works perfectly for pets which represent an enormous amount of posts on Instagram. So, it was almost predictable that Clarendon should become in King of filters.

Instagram Filter of the Year

Pope Francis and Kanye West joined the party

You might be thinking: “What these two guys can have in common?” Well, they’re both equally famous in the world, and both of them decided to join Instagram in 2016! Yes, God’s voice on earth joined Instagram on March 19 with a personal post saying “Pray for me” in very several languages. Thenceforth, The Pope has posted many moving pictures, including one with the science legend, Stephen Hawkings.

Pope Francis Instagram
(via @franciscus)

On the other hand, the famous rapper and also husband of the well-known, Kim Kardashian, joined the community in September with one random pic from Total Recall and disappeared for almost two months. Thenceforth, the rapper has posted several pictures of a clothing line and models with blinded eyes.

Kanye West Instagram
(via @kanyewest)

The most magical location is…

Where magic is made, of course. Disney got the first position on “Most Instagrammed Location” all over it theme parks. Prince, Princess and Mickey Mouse must be celebrating this achievement because this is the most popular place in the real and Instagram world. Who can deny it? It has what it takes: beautiful locations, excellent light, great backgrounds, funny characters and a lot of emotions to create the perfect storytelling post.

Disney Instagram

The most favorite day was…

Halloween! And how could it be another way? Best costumes ever, candies all over the place, non-stop creativity for everybody and those Thriller moves we all know ruled Instagram and made the creepiest day of the year, the most famous and Instagrammed in 2016. There was a lot of parties, a lot of hashtags, but also a lot of pictures and videos that made this day special. Not to mention, a few days after with the “Day of Dead People” adding some visibility to this trending topic on Instagram.

Halloween Instagram

Furthermore, Halloween isn’t the same since Instagram rules the world. Now we can see what are celebrities wearing for the occasion what’s even better: prepare our crazy makeups days before with the most insane ideas from our favorite bloggers and their tutorials. Lately, we can also find crazy ideas about costumes and crafting, helping us to plan and decorate our parties like real pros!

Selena’s still the queen

Former Disney star and famous Justin Bieber’s ex-girlfriend is still the queen of this kingdom with over 103M users. Yes, you heard it right. No Taylor, Beyoncé or even Kim Kardashian have conquered the throne since this young girl did. Selena also gained 50M users only this year, and she’s on top too with the most liked post of the year. Selena, can you stop it, please? The weirdest thing is that this girl isn’t a maniac posting, she posts once in a while not spamming or oversaturating anybody.

Apparently, the trick is: Good content no matter it’s not every day or every hour but when it’s necessary. Also, her most important post is one from a Coca-Cola ad where she’s drinking from a bottle with one of her lyrics on the label.


Selena Gomez Coca-Cola
(via @selenagomez)

Now that you know the best of the best, we want to read all your personal opinions based on what you recently saw! Or even better, tell us what your predictions for 2017 are? Who and what will rule the platform?


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