Here’s The Complete List Of Instagram Ad Sizes & Specs of 2018
Just as it happens with Facebook, Instagram also continues to change constantly. Brands rely on posting ads to attract more people to be aware of their businesses. However, not knowing the right Instagram ad sizes and specs of every year might be harmful to their purposes.
If you were looking for the Instagram ad sizes of this year, you just came to the right place.
Instagram Image Ad Sizes
On Instagram, there are three types of Image ad sizes that you need to know. Landscape Images, Square Images, and Vertical Images.
1. Landscape Images
Landscape images are perfect to show an entire scene. Imagine you own a travel company and want to promote a tour you are selling to a heavenly island. A single landscape image will help you do the trick.
Size
. Minimum Resolution (600 x 315 pixels)
. Maximum Resolution (1936 x 1936 pixels)
Specs
. Aspect Ratio: 1.91:1
. Format: Png or Jpg
. Size: 30 Mb
2. Vertical Images
Instagram vertical images are perfect to grab people’s attention. Vertical images get the most space in a feed, which is why if your goal is to attract users while they scroll down in the app, this kind of image is the right one for you.
Size
. Minimum Resolution (600 x 750 pixels)
. Maximum Resolution (1936 x 1936 pixels)
Specs
. Aspect Ratio: 4:5
. Format: Png or Jpg
3. Square Images
Square images are considered to be native to the platform. People like old school stuff, which means square images will always be a success. However, it is important to know what the purpose of the ad you want to promote is.
If you are looking to post portrait-style images, this is the right option for you.
Size
. Minimum Resolution (600 x 600 pixels)
. Maximum Resolution (1936 x 1936 pixels)
Specs
. Aspect Ratio: 1:1
. Format: Png or Jpg
Instagram Video Ad Sizes
Instagram users spend at least one hour a day scrolling down the photo-sharing app. While doing it they encounter with a ton of autoplay videos that in some cases get their full attention. In fact, it is known a quarter of all the Instagram ads are videos.
For instance, it is important that you understand the sizes and specs of the videos you want to promote to gain more reach towards your brand.
1. Landscape Video
Just as it happens with Landscape Images, Landscape videos are ideal to give the user a more complete approach to a scene. Whether you want to show the beauty of a mountain or the view from a cliff, these kind of videos are just great.
Dimension
600 x 315 pixels
Specs
. Aspect Ratio: 1:91:1
. Format: .mp4 or .mov
. Size: 4Gb
. Video Lenght: 60 sec
. Frames: 30fps
2. Vertical Videos
Vertical videos serve the same purpose as Vertical Images. They are meant to call people’s attention. Given that they are large they tend to get the most space in a feed.
For instance, you need to take advantage of that to create a unique video ad.
Dimension
600 x 750 pixels
Specs
. Aspect Ratio: 4:5
. Format: .mp4 or .mov
. Size: 4Gb
. Video Lenght: 60 sec
. Frames: 30fps
3. Square Videos
Square videos are classic. However, be careful with what you crop. You don’t want your followers to miss anything important in your ads.
Dimension
600 x 600 pixels
Specs
. Aspect Ratio: 1:1
. Format: .mp4 or .mov
. Size: 4Gb
. Video Lenght: 60 sec
. Frames: 30fps
Instagram Stories Ads
Instagram stories is also a great way to advertise your content on the photo-sharing platform. The stories you post on your Instagram stay visible during 24 hours. However, you can use the time limitations to generate intrigue in your followers when posting an ad.
An offer that lasts until your Instagram stories are renewed is the perfect way to cause intrigue among your followers and get them to buy whatever you are offering.
1. Instagram Stories Image Ad
Instagram stories offer a wide variety of options you can use to make your ads more engaging. Gifts, stickers and marker tools, they all work when creating an Instagram Story ad.
Size
1080 x 1920 pixels
Specs
. Aspect Ratio: 1:1
. Format: Png or Jpg
. Image Size: 30 Mb
2. Instagram Stories Video Ads
Do we need to say something else at this point? Just make your imagination fly. With Instagram Stories you have a world of options to make an incredible marketing campaign.
Dimension
1080 x 1920 pixels
Specs
. Aspect Ratio: 9:16
. Format: .mp4 or .mov
. Size: 4Gb
NOTE
Some ads might work better than others. You now have all the sizes and specs of Instagram ads of this year. Use them wisely.
