Instagram Ad Sizes And Specs 2018

Here’s The Complete List Of Instagram Ad Sizes & Specs of 2018

Just as so happens with Facebook, Instagram also continues to change constantly. Brands rely on posting ads to attract more people to become aware of their businesses. However, not knowing the right Instagram ad sizes and specs every year might be harmful to the brand.

So, if you were looking for the Instagram ad sizes of this year, you have come to the right place.

Instagram Image Ad Sizes

On Instagram, there are three types of image ad sizes that you need to know about –  landscape images, square images, and vertical images.

1. Landscape Images

Landscape images are perfect to show an entire scene. So, imagine you own a travel company and want to promote a tour you are selling to a heavenly island. In this case, a single landscape image will do the trick.

Size

. Minimum Resolution (600 x 315 pixels)

. Maximum Resolution (1936 x 1936 pixels)

Specs

. Aspect Ratio: 1.91:1

. Format: Png or Jpg

. Size: 30 Mb

2. Vertical Images

Instagram vertical images are perfect to grab people’s attention. Vertical images get the most space in a feed, which is why if your goal is to attract users while they scroll down in the app, this kind of image is the right one for you.

Size

. Minimum Resolution (600 x 750 pixels)

. Maximum Resolution (1936 x 1936 pixels)

Specs

. Aspect Ratio: 4:5

. Format: Png or Jpg

3. Square Images

Square images are considered to be native to the platform. People like old school stuff, which means square images will always be a success. However, it is important to know what the purpose of the ad you want to promote is.

If you are looking to post portrait-style images, this is the right option for you.

Size

. Minimum Resolution (600 x 600 pixels)

. Maximum Resolution (1936 x 1936 pixels)

Specs

. Aspect Ratio: 1:1

. Format: Png or Jpg

Instagram Video Ad Sizes

Instagram users spend at least one hour a day scrolling through the photo-sharing app. While doing it they encounter a ton of autoplay videos that in some cases get their full attention. In fact, it is known that a quarter of all the Instagram ads are videos.

For instance, it’s important that you understand the sizes and specs of the videos you want to promote to gain more reach towards your brand.

1. Landscape Video

Just as it happens with landscape images, landscape videos are ideal to give the user a more complete approach to a scene. Whether you want to show the beauty of a mountain or the view from a cliff, these kind of videos are just great.

Dimension

600 x 315 pixels

Specs

. Aspect Ratio: 1:91:1

. Format: .mp4 or .mov

. Size: 4Gb

. Video Lenght: 60 sec

. Frames: 30fps

2. Vertical Videos

Vertical videos serve the same purpose as vertical images. They are meant to grab people’s attention. Given that they are large, they tend to get the most space in a feed.

For instance, you need to take advantage of that to create a unique video ad.

Dimensions

600 x 750 pixels

Specs

. Aspect Ratio: 4:5

. Format: .mp4 or .mov

. Size: 4Gb

. Video Lenght: 60 sec

. Frames: 30fps

3. Square Videos

Square videos are classic. However, be careful with what you crop. You don’t want your followers to miss anything important in your ads.

Dimensions

600 x 600 pixels

Specs

. Aspect Ratio: 1:1

. Format: .mp4 or .mov

. Size: 4Gb

. Video Lenght: 60 sec

. Frames: 30fps

Instagram Stories Ads

Instagram Stories are also a great way to advertise your content on the platform. The stories you post on your Instagram stay visible for 24 hours. However, you can use the time limitations to generate interest in your followers when posting an ad.

Therefore, an offer that lasts until your Instagram Stories are renewed is the perfect way to encourage interest among your followers. Then, they might be interested in buying whatever you have to offer.

1. Instagram Stories Image Ad

Instagram Stories offer a wide variety of options that you can use to make your ads more engaging. Gifs, stickers and marker tools, they all work when creating an Instagram Stories ad.

Size

1080 x 1920 pixels

Specs

. Aspect Ratio: 1:1

. Format: Png or Jpg

. Image Size: 30 Mb

2. Instagram Stories Video Ads

Do we need to say anything else at this point? So, just let your imagination fly! With Instagram Stories, you have a world of options to make an incredible marketing campaign.

Dimension

1080 x 1920 pixels

Specs

. Aspect Ratio: 9:16

. Format: .mp4 or .mov

. Size: 4Gb

Note

Finally, it’s important to know that some ads might work better than others. Nevertheless, you now have of all the sizes and specs of Instagram ads of this year. Therefore, use them wisely.