Instagram against substance abuse

Instagram Against Substance Abuse

It does not come as a surprise that Instagram is growing very fast. In fact, the photo-sharing app now has over one billion monthly active users. Therefore, it is of vital importance to get new updates from time to time.

Now, Instagram often releases business related updates. However, this time the photo-sharing app has released something completely different. In this case, we are talking about a support feature.

Currently, there are millions of people battling drug addiction. Among those people, there are hundreds of thousands, if not millions that use Instagram on a daily basis. Because of this, the photo-sharing app decided to take matters into its hands and do something. But, what did they do? Well, keep reading to find out.

Instagram support feature

The Feature

On September 12th 2018, Instagram released what some people are now calling the support feature. This feature helps all users who look for specific hashtags such as “opioid”¬†or “uppers” to get help.

Instagram knows that some people who are battling with drugs look for support on the platform. Therefore, the photo-sharing app thought it would be a good idea to release a feature that would help its users get just that.

Now, as we mentioned before, Instagram provides help when someone looks for drug-related hashtags. So, when users type something such as #opioid in the search bar, they get a pop-up menu.

The pop-up menu includes three options: Get Support, See Posts Anyway, and Cancel.

Instagram support pop up menu

The Goal

The goal is fairly simple. Instagram is hoping this new feature will help people get the support they need when looking for drug-related hashtags. In fact, when tapping the get support option on the pop-up menu, they get redirected to an Instagram help page.

Finally, once users enter the help page, they are provided with the phone number to the SAMHSA’s national helpline.

Instagram support feature


Currently, the support feature is only available in the United States. However, the social media platform has plans to make it global. Finally, if you or a loved one is struggling with addiction, remember you can contact SAMHSA’s national helpline at 1-800-662-4357.


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