Instagram analytics tips are convenient at any stage of your Social Media planning. Therefore, we decided to show you an easy way to understand it and keep in mind the most important metrics. Besides, we give to show the big picture and guide you through the path of better performing when making a report. Although, we know this might look scary. But, don’t worry, as any other subject that it’s complex, it only takes practice and a better understanding.
1.Instagram’s native tool
From August 2016, Instagram launched a particular and extremely necessary feature, which helps users to keep track on their metrics. Thus, from the very same app, you can check what’s going on with every important aspect of your posting. Nevertheless, to do so, you have to change your profile to a business account and link it to a fan page on Facebook. It’s just a simple step, considering all the benefits you can get from a button on the up corner in your profile.
Actually, it’s as complete as we wish it was. But, it helps us to understand the basics of our movement. For instance, you can know all about best days and hours for posting, locations, and sex that uses it the most. Besides, you can see post by post and analyze it. Despite the fact it’s not so complete, it shows the reach and impressions of our posts, which is a big help when creating a report.
2.Three important metrics
We can give you a million reasons why analytics are important to your Instagram strategy. Although, there are particular ones for each brand. However, we can tell you this is a platform growing very fast and we need to keep track of what we’re doing to avoid future mistakes. Furthermore, it helps us to discard and enhance content depending on results. More importantly, it helps us to understand better how our creativity and real results are working together.
So, what’s the most important metrics? It’s as simple as four words:
- Demographics: Location is major because depending on the places they’re watching you, you can direct your strategy. Meaning, if your audience is in an English-speaking country, then, you need to focus on producing content in that language.
- Reach: It shows you how many people is watching your posts, and it’s important to know it because it’s the big picture of how many people you can actually touch with your content.
- Audience: Even though it’s controversial, keeping track of followers is one of the most used metrics because it shows the length of your community. Nevertheless, the numbers are relative and depend on other metrics to define how good or bad it is.
- Interaction: Generally, it points the total of posts, likes, comments, private messages, video views, and reposts. Therefore, it’s the real deal because it shows how powerful is your content.
3.Watch beyond the numbers
An important subject we almost forget when focusing on metrics is to see. Observing is the most important part of analytics because it brings perspective a resolution. Meaning, when you’re about to start a strategy, it’s important to observe things like how the platforms are behaving, which contents are more relevant, what visual trending are ruling, which is the most used format, and so on.
Later, when executing the plan, you have to observe how the audience is behaving. Finally, you have to learn how to observe biggest brands’ strategy in order to take the best of it.
4. ¿How to measure your followers?
Like in any other platforms, the number of followers you have is not the most important metric. But, the amount of it can lead you to understand what you’re doing right and what you’re doing wrong. The interesting part is to find out the relationship between your frequency and interaction according to the active followers, participating in regular posting, promotions, or any other posting trying to make your audience take part.
First of all, we can not talk about engagement without previously working on brand awareness. Therefore, you can’t expect powerful connection with an audience that doesn’t know what you’re doing. However, after you move on, and you feel comfortable with the number of followers, you have to measure engagement in the form of likes and comments.
Consequently, you’ll see that here’s where the number of followers matters to you. Also, you have to keep in mind that audience that doesn’t follow you, and yet, they interact with your content.
It’s a bittersweet aspect of metrics. Although it’s easy to apply since you can only add one link from your bio section. Nevertheless, when you try to read traffic from Google Analytics, it might get a bit confusing. So, the best option is to shortcut that URL, and therefore, find it easily when reviewing Google Analytics.
Furthermore, it’s a challenge because the major key is to refresh the link once in a while and direct your audience from posts to the link on bio.
7. The world of Hashtags
Hashtags belong to the big world os keywords. And, like every keyword strategy needs to monitored by you. Especially, when it comes to promotions on Instagram, where you use them to keep track of your user’s posting. Besides, it’s important to create a Branding Hashtag, so that you can see how you’re positioning on the platform. Maybe, users on Instagram can be talking about you haven’t even noticed it yet.
8.Time and Day
Probably, your users’ number is fine, and you feel comfortable with the content you’re publishing. Nevertheless, the engagement is not working so well after all. Perhaps, it’s due to a problem of frequency based on days and times.Thus, you have to check what’s going on.
Are you posting many times or are you not posting enough? Are you posting the right content, the wrong day? Ask all these questions to yourself. Lastly, it will help you to work better on your calendar.
Keep learning on analytics because it will help you to build not just a stronger strategy but a stronger community. Also, you can direct the content to the right people and don’t disappoint either your users or yourself.