Instagram business profile benefits

Learn How to Switch To An Instagram Business Profile And All Its Benefits

Instagram has been constantly changing since it was bought by Facebook in 2012. Many of its features allow users to have a better experience when using the app. In 2016, many brands started to wonder whether or not they should switch to an Instagram Business Profile.

But in reality what they needed to wonder was why not doing it as soon as the new feature arrived.

Instagram business has helped millions of brands to grow in the digital world since it became a thing in 2016. Today you will learn the benefits of using Instagram business and the steps you need to follow to switch from your personal account to a business profile.

Instagram Business Profile


1. Special Features:

When you turn your Instagram personal account to a business account, you unlock a world of features that allows you to grow your brand in a way you can’t even imagine. Some of the features are a call to action button for your page visitors, access to the account insights, the ability to promote your posts and much more.

In addition, having an Instagram business profile also helps you to make use of some new features the photo-sharing app offers to its users. Instagram shopping is a great example. To be able to use Instagram shopping you need to have a business profile, and trust us it is worth it.

Instagram for business benefits

2. Over ⅓ of Instagram Users Use The App To Purchase A Product Online

Instagram has over 800 million active users from all over the world. It is known at least ⅓ of them use the app to make purchases online. However, to be able to sell something on Instagram you need to switch to a business profile.

Doing so opens a world of possibilities for your brand to grow. In fact, some big brands such as Adidas, Gucci, and Prada have made a great profit using Instagram Business to promote their products.

People often take inspiration from the photo-sharing app so if you sell clothes, accessories, or anything visually attractive, chances are Instagram business will help to grow your brand.

Instagram business help to sell your products online

How to Switch to an Instagram Business Profile

In most cases, making a change on your Instagram account only takes a few taps on the screen. However, switching from a personal Instagram account to a Business Instagram account is a bit more complicated. Don’t worry though, we will walk you through the whole process.

1. Go to your Instagram account settings and tap “Switch to Business Profile”

The first step is quite easy. All you need to do is to go to the options menu on your Instagram account and scroll down a bit until you find the option that says Switch to Business Profile.

How to switch to an Instagram business profile

2. Connect to your Facebook Page

Instagram will then ask you to connect to a Facebook Business page. Keep in mind that you have to be the admin of the page.Instagram for business

3. Choose the category of your Business

No need to give too much information on this step. All you need to do is to select the category for your Instagram business profile. That will help your followers to understand what your brand is about.

choose the right category on your Instagram business profile to let your followers know what your brand is about

4. Fill additional Information

Finally, you have to fill out your contact details. Phone number, Email Address, and  Business Location.

Now, even though Instagram does not force you to fill out each one of the details we mentioned above, we recommend you to fill all the blanks. This way people will be able to call, email and even get directions on how to get to your business (If you have a physic one).

provide information of your business on instagram

That’s it, you have now completed all the steps to switch your personal Instagram account to a Business Instagram Account.


If you ever want to switch back to your personal account, you can do it. Just go to the options menu and tap “Switch Back to Personal Account” – as simple as that.

Now that you have followed every single step mentioned in this article, enjoy your new business profile benefits.



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