“Netflix and Chill” isn’t the only thing that Netflix has taught us through the years. This platform drives us crazy with all its movies and TV series, and they want to provide us with amazing content on their social media too. They really know how to reflect on the moments when we got hooked, create awesome videos to continue the stories, post crazy GIFs of our favourite characters, and behave like the fans we already are.
Certainly, they know how to listen to their audience. Even with the funny responses for their user’s comments, they’re creating a new wave of content. So, let’s check out some moments on Instagram, where Netflix taught us a lesson or two.
1. Bring it back to life!
It’s been over 9 years since the last Gilmore Girls episode launched on TV, and now it’s back on Netflix this month. What could be better than seeing a selfie of the starring duo of the show? Right from the Dragonfly Inn, Michel and Lorelai greet the fans on this Instagram post. This is the first time we’ve seen the Inn in a long time, and the feeling is exactly the same: joy and love. Thank you Netflix, we really appreciate you bringing these guys back.
2. Let the coolest people manage your account
The Emmy Awards had a special show of our favourite kids in the world: the kids from Stranger Things. But, who got the coolest of the cool? That’s right – Netflix did. Gaten Matarazzo, or our funny Dustin as the world knows him, took Netflix’s Instagram account during the Emmy Awards night. Therefore, the little kid showed us an insight of the show and the awesome adventures that these kids had during the night.
3. Engage with the real feeling
Naturally, most TV networks try to engage with us through the adventure, romance, action, and so on. Netflix is aware of the true feeling that moves their audience: obsession. Netflix fans can spend hours and hours watching their favourite content. Actually, some of them joke saying that the platform is some sort of relationship, and that they could easily skip a party just to stay at home and watch a movie on Netflix. Since this feeling is so well-known, the company uses it to engage with their audience, making content like this one where one of the things on the To-Do List is “Watch Netflix until I pass out”.
4. The obvious isn’t cool
We don’t need a poster with the name of the TV series and the launch date – because that would be boring. Instead, put a few objects creatively together, and the perfect post is ready for fans. That’s pretty much what Netflix thought, and we totally agree with them. This time, they did it for one of their most popular shows “Orange Is The New Black”, the show about the crazy inmate girls from Leitchfield that we love. Netflix put an orange (from the title), a knife (for well-known reasons!) , and a hand drawn image of an inmate. Simple and awesome!
5. Keep with the obsession mood
Who would have thought Netflix and Tinder would have had this in common? Think about it again. Of course, the dating app and the streaming service have the “obsession factor” in common. When we’re into Tinder, we basically need someone to stop us from swiping for hours. If you look closer, that’s the same thing you do with Netflix. How many times have you told yourself: “Just one more episode”? And you just keep watching infinitely. Don’t worry, you’re not alone – and this post proves it.
6. Try to keep people together
Friendship bonds are eternal, and Netflix wants to be part of it. Evidently, most of you know that the final step for accomplishing a serious friendship or relationship is this: that someone shares a Netflix account with you. That’s the modern way of saying “I love you” and we all want this to happen at least once in our life. In this post, it’s exposed perfectly in a very serious question with a very simple answer. Now you know what to ask for at Christmas.
7. Open Loops for the next generations
They’re going to spoil you and you won’t mind! As they said, “History is the biggest spoiler” and who dares to say it isn’t true? Basically, if we know the facts, or if we can easily check them out on google, we can’t blame them for telling us what happens. The great part is how they made us stay tuned in by applying the mystery in what we can’t check – but only what we can dare to imagine. Like this Narcos post, we all know that Pablo Escobar dies, but they want us wondering “Who killed Pablo?”
We know you would love to see some more examples of this amazing Netflix world. But tell us… What’s your favourite Netflix moment on social media?