Creating a contest on Instagram is a great way to boost engagement and get more followers. Instagrammers love contest and when you have something attractive and interesting, you will a good number of followers taking part in your contest.
The problem is mostly what kind of contest to create, or what contest to create. Well, today we intend to solve that problem for you by giving you some ideas and tips to create an effective and successful Instagram contest:
1. Promise an Attractive Prize
The only reason most people will enter your contest in the first place is to win a prize. Before setting up a contest, you need to decide on a great prize for the winners. Choose something attractive and relevant to your own business. There are two reason for using something relevant to your business;
If you use “gift cards” as the prize for winning a contest, it will help to draw more people to know about your product, this will go a long way in helping you to attract entries from those who are interested in your products.
However, if you choose to giveaway something like a smartphone, the participant will only be interested in the smartphone and not your business. At the end of the contest, you will end up not adding any significant value to your business.
In summary, when deciding on a prize for your contest, choose a great prize that is relevant to your business.
2. Allow for Easy Entry
If you want to avoid getting hard returns to your contest, make it extremely easy for anyone to enter and participate. Asking your followers to take a photo of something will only result in fewer number of people in your contest. Your condition for entry into your contest should be something as easy as liking a post or commenting on your photo.
3. Promote Your Contest
Now that you have created an awesome contest, don’t let it sit idle on your account, promote it, tell your fans, friends and followers about it. Let the whole world know you have a contest and they can participate. Use email to tell your subscribers of your contest. Promote it on other social media networks such as Facebook, Twitter and LinkedIn. Add banner of your contest on your website homepage, this will attract people to check out your contest and post about your contest on various forums. The more exposure you give to your contest the more number of people you can expect to participate.
Here are some popular contesting websites where you can post your contest
Free Stuff Headquarters
I Love Giveaways
4. Make Sharing Your Contest A Condition for Winning
Sharing your contest will get you more participants. Tell your followers that sharing the contest is part of condition for winning the contest. This will allow people to share your contest with their friends and make them vote for them to win.
5. Decide on an Entry Method
You need to make a decision how people can enter your contest
“Enter to Win”: This may require users sharing a specific photo, use a tag or share a photo of your contest
“Like to Win”: This method is has a low barrier to entry so you can expect big number of participants
“Follow to Win”: This is a great way to attract new followers
6. Monitor Your Contest
Use a specific hashtag created for your contest to monitor the progress of your contest. Regularly check the number of people coming in. If you expect to have about 20 entries per day and you are not getting it, maybe you will need to adjust your prize or entry method.
7. Post-Contest Follow-up and Promotion
Don’t forget to share the winner of your contest on all your social media accounts. Let everyone know that you had a contest and this lucky instagrammer won it. Thank everyone who participated and let those who missed out know when your next context is coming up.