Ever since Instagram was bought by Facebook, millions of people have benefited from it. The social media platform has grown to a point in which it is now possible for us to make money online. Of course, over time the second largest social networking app has improved. In fact, it’s thanks to Instagram that lots of people get paid for posting sponsored content.
In other words, Instagram has become the perfect platform for influencers to grow. For example, when it comes to promoting content on Instagram, brands don’t hesitate to hire certain influencers to do the job. After all, it ensures that they will get likes and all types of interactions on their business profiles.
But, for some time now, influencers have been posting fake sponsored content. Can you imagine what the reason behind their actions is? Well, here’s what you need to know.
Instagram Fake Sponsored Content
So, why are influencers posting fake sponsored content on Instagram? Well, it all has to do with getting more brand deals. You see, since the photo sharing platform began to grow, more and more people started to become part of the influencer game.
Therefore, there is a lot of competence on the platform. Actually, brands are now opting to hire not only influencers but also micro, nano, and even pet influencers. In other words, there is much more from where brands can choose at the moment of hiring someone to sponsor their products.
In the end, it all comes down to something very simple. Perks and money. It is not a secret that influencers make a good living out of brand deals. Of course, it all depends on the number of followers they have, along with some other factors.
In general, big influencers often charge sums that go up to 6 figures for one single post. Considering that there is much more expertise and competition now, it is understandable that some influencers are posting fake sponsored content.
But, how does that work? Well, it’s pretty simple actually. All influencers do is advertise products for which they paid for and then pretend they were free. The ultimate goal is to be noticed and of course get amazing brand deals. Sort of fake it till you make it.
From our point of view, the fact that influencers are faking sponsored content does not seem to be something that’s all that bad. After all, they promote something for free and in exchange get a chance to be hired by a specific brand. Overall, we are glad to know that Instagram has become a place in which all people get a chance to grow, regardless of the number of followers they have.