Instagram for Business
Determining the type of social network you should use to promote your business might be a bit overwhelming if you don’t have a basic knowledge of how the channel from where you want to be found works.
In Instagram’s case, gone are the days in which this social network used to be used for the sole purpose of sharing the moments of your life captured through photos, now Instagram is much more than that, with it not only can you share the things you do in your day-to-day, but also can learn the proper usage of the platform and become a great entrepreneur and have a successful business.
But, why should you use Instagram to make people know you? Is this the best social network to promote your business? Let’s find out.
Let’s start with the very basics, What is Instagram? Instagram is a social network initially created to allow users share moments of their lives. However, as the time has passed this platform have become a new business model. Now everyone can succeed by promoting their services or products.
Is your target audience located on Instagram?
One of the things you have to ask yourself is whether or not your target audience is located on Instagram. It is very important to know the preferences of the people you are aiming to reach. If you know your audience, it will be easy for you to create proper content to post on social media.
Imagine that you are the CEO of a travel company. Your goal is to reach people from this generation and to sell them the life they are looking for. Nowadays, youngsters live with the idea of traveling the world and learning about cultures, and for that, they seek inspiration in Instagram.
As you can see it is very easy to determine where your target audience is located. Instagram is a social network where people enter to look for inspiration.
Therefore, its users guide themselves through visual content. Therefore, if your niche is in photography, animation, graphic design, travel, videography and more. Instagram is the platform where your audience will be.
Is your business visually captivating?
Many people can argue that Instagram was created for everyone, and in a certain form, it is true. However, when it comes to business you really have to evaluate if this social network is the best option to promote your company.
As we mentioned before, Instagram is a platform where its users guide themselves through visual content, so if you have a business related to clothes, video games, surfing or anything exciting that can be captured in an image, chances are that you will be really successful.
On the other hand, if you have a business where your specialty is plumbing, cleaning accounting and more, we believe the best choice for you would be to try succeeding on Facebook.
Instagram give the same opportunity of business growth to all its users, but if you don’t have visual content to offer, you will not get the desired traffic.
Finally, if after reading this, you still want to try putting a non-visual business on Instagram. We invite you to stay tuned as soon we will be posting a new article with a few post ideas for non-visual businesses.