At present, social media is home to thousands, if not millions of influencers all over the world. YouTube, Instagram, Twitter – you name it. Evidently, they are beneficial in one way or another for brands on these platforms.
But, here’s the thing. In general, influencers are very well compensated for their work. They can make a good living out of brand deals, selling their own merchandise, etc. Unfortunately, this has also attracted some of the wrong kind of people to join the business.
Once, we had a community of actual influencers who cared about giving their clients good quality service. Now, it’s a network of people who care more about living “the good life” without giving much in return.
So here are the bad habits of SOME influencers.
Buying, then returning clothes
The first of all bad habits is that of buying clothes in luxurious stores, only to return them after using them for selfies. As a matter of fact, this is actually a pretty common practice amongst fashion influencers.
But, there’s more. In 2017, a Spanish agency uploaded a video titled “El gran fraude de los influencers,” (The great fraud of influencers) to their YouTube channel. In it, people could see how easy it was to buy clothes from a high-end store, only to return them after taking selfies for Instagram.
Endangering Wildlife For A Selfie
Another bad habit some influencers have is taking selfies with animals. Now, we are not referring to domestic animals such as dogs, cats, or even hamsters.
In this case, we are talking about wildlife. You see, there are influencers who tend to take photos with certain species that should not be taken away from their habitats. For example, did you know a starfish could die if taken out of the water?
Well, they can. And yet many influencers still take starfish out of the water to take selfies with them.
Finally, some influencers have the wrong idea that having a couple of thousand followers buys them pretty much everything. As a matter of fact, it has become pretty common to see influencers demanding free stuff at hotels and restaurants in exchange for a shoutout.
Moreover, people have already started to complain. For example, in April 2019, the co-owner of the White Banana Beach Club, Gianluca Casaccia addressed this problem. He decided to write a post on Facebook directed to all of the “influencers” that were messaging him for free rooms.
This is what he wrote:
The post ended up going viral and was featured on several sites. Now, here’s the thing. There are influencers and there are FREELOADERS. The difference between the two is that influencers actually have something to offer.
In fact, many influencers had to work hard to get millions of people to follow them. On the other side, freeloaders are just people who have a small social media presence and who want free stuff, in exchange for promoting the places they go on their social media.
Incredibly, some of these freeloaders felt offended. So much so that they even went to give bad reviews to the White Banana Beach Club – despite never having been there.
It has become more than clear that some influencers cross the line in more than one way. But, it is important to understand that the actions of some people shouldn’t impact the view that brands have over influencers in general.
There are indeed “influencers” that care deeply about the money more than anything else. However, there are also influencers who care about giving an excellent service to the brands that hire them.
In other words, the fact that some influencers do bad things doesn’t mean all of them are the same. So, I guess what I am trying to say is that you shouldn’t be influenced by the actions of a few people.
Hopefully, bad influencers will eventually realize their mistakes and change for the good. Only time will tell.