Instagram is hiding likes

Instagram had already announced that they would eventually be hiding the like count from the platform. Well, the time has come. As of now, there are some countries where the Instagram like count is no longer visible. And do you know why?

Well, today we are going to tell you all about it.

Why Is Instagram hiding the like count

Why is Instagram Hiding Likes?

So, Instagram is one of the social media platforms where users suffer the most. As a matter of fact, the photo-sharing app has been named as the number one platform where teenagers feel the most anxious. Indeed, many users worry deeply about their popularity. 

In other words, the like count means everything to them. Evidently, this is unhealthy behaviour. Therefore, Instagram decided to do something about it, and came up with the great idea of hiding the like count. Of course, it goes without saying that doing such a thing intends to reduce the social pressure.

Unfortunately, people are not liking this new update. In fact, influencers are already complaining about it. Some of them have even gone as far as to call into a live radio show to say that they now need to work more hours because Instagram is hiding likes. 

Influencers don't like the no like policy

The Good Side

The good side is that regular users might actually be benefiting from this new update. So, it’s true that some influencers are not really that thrilled about this whole situation. But, regular users like you or me do actually get a chance to rest from the social pressure that comes along with the comments of people making fun of you for not getting too many likes.

Also, websites that sell Instagram likes have one source less of income. Let’s be real, we all know some of these websites simply sell you bots. And the purpose behind it all is to inflate the number of likes in your posts for other people to see. 

Instagram is hiding likes

Countries Where The Update Is Being Tested

Initially, Instagram started to test this new update in Canada. But, they went on to expand the test to a wide number of other different countries. To be a little bit more precise, the photo-sharing app is now testing the like count ban in 7 countries in total. 

Among them, we have Australia, Brazil, New Zealand, Ireland, Japan, and Italy. Finally, we should add that this test does not affect all of the population from the countries we mentioned above. As a matter of fact, Instagram is running an algorithm to randomly select users to test this new update. For example, two Canadians could have an Instagram account, but only one of them would be able to see the like count on their posts.


There is no word as to the status of this update. So far, Instagram is just in the testing process. So, we really don’t know if the like count will be hidden permanently or only temporarily. What we do know though is that people are not liking this new feature as much as Instagram would like. 

So, perhaps it’s just a matter of waiting for an extra couple of months to see what the photo-sharing app will do about the situation. At this point, only time will tell.


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