Stereotypes come and go, and it seems like every day a new style become a trend to follow through. Also, every day we watch our society fighting for the rights of the communities or groups that wasn’t heard in the past. Now, those groups raise their voices through Social Media creating content to make companies spread conscious messages in their users and join the causes. Often, we see big brands, like Barbie, opening channels to show to the world how our society is, and attach to trends that come from user’s power.
Certainly, it’s difficult to know when we have to attach to some trend or how to approach it. Not every topic is our business’ concern. Naturally, our brand shouldn’t be present in every movement, just on those related to the values we support. Otherwise, our content would look weird and out of context. Nobody likes an account that tries to be “the most tolerant and supportive” when it is clear that is not for serious commitment.
Brands need to become perfect examples on how to approach trends and social fights. Sometimes, they have to face problems when they’re in the middle of the social discussion. Like Barbie, which was affected a few years ago for groups claiming the lack of their dolls’ diversity. That issue tracked a before, and after for Barbie, hence they took a chance on Instagram creating @BarbieStyle to promote the new vision. Ultimately, all the problems are behind, and now this account is a perfect note. So take a look on how they teach the world the way of doing a good posting on Instagram.
When you’re in the middle of the storm
Barbie’s body figure has been seen as a role model for little girls since the doll exists. But, what happens when that character doesn’t please the audience anymore? Women around the world are not only a perfect blonde silhouette. The roles in society are not just corresponding to fancy girls and housewives.
Well, when there’s no more to say, and the obvious became a feminist movement, Barbie, had to add a series of new models and accept the female body and careers are way too different from the 50’s.
Know where to be
In the entertainment world, it’s almost difficult to decide where is the right place to be, because there’s a lot to consider. So, which events should be Barbie attending? That’s a difficult question, but they found answers fast and efficiently. Like this case where she joined the also famous Zoolander during the première of his second film and spent some few days with him. How cool is that? The most irreverent model and the most famous doll in the world, together.
Gritty women are one of the biggest Visual Content Marketing trends, developing from a few years ago. Now, it’s a “must” for almost any brand, as much as considering men in not traditional roles. In this case, Barbie is supporting the prestigious Forbes list of America’s richest self-made women. This list is exclusive, it represents woman out there with a fortune made by their efforts, leading major brands. Remember, female fight for equality in work environments is still on. So these kinds of things are a big deal when it comes to inspiring the future female generations. Good one, Barbie!
Perfect visual language
How can you possibly include Barbie in the real world without looking fake? It seems impossible. Wait, it’s not, and this post is the prove. If you keep looking the entire profile, you’ll see the perfect way they include the doll in scale versions of streets and almost any scene. Until a few years ago we could only see Barbie in plastic environments or animated ones. Therefore, including the doll into the real world in an effective visual way is one big step for the brand and fanatics.
By now, you should know how much Barbie loves to support launches and new talents. Thus, it’s not surprising that she was there to support the most famous model of the year, Gigi Hadid. The model launched a fashion collection with Tommy Hilfiger. Therefore, they decided to please the audience launching Gigi’s official doll. So, Barbie spent some time with Gigi doll and wore some of her designs.
After the big storm we told you above, Barbie took the diversity topic seriously. Thence, we see her in next to dolls with all skin colors, body sizes, hair styles and so on. Sharing is caring, and although she’s still the protagonist, we see the relevance the brand gives to diversity dolls as well. It’s a massive movement for the brand, by making little girls appreciate all the female bodies and personalities. Spreading values and cute dolls!
Barbie’s puppies are nothing new. What’s cool is that now that animal awareness is on trend, she decides to support it even more, sending a message of love for dogs and animals in general. Sometimes, her dog is the only protagonist of the posts. Little girls and boys should learn to appreciate animals and help them when is needed. Therefore, Barbie spreads that message, contributing to animals organizations and keeping in touch with a relevance topic.
Promote the healthy lifestyle
Although Barbie left the exclusiveness for the perfect body behind, it doesn’t mean she doesn’t support a healthy lifestyle and insist that girls most exercise to improve themselves. Besides, she promotes yoga, which is the most inspirational practice. Yoga not only helps the body but the mind to achieve a balanced state. We can thank Barbie she promotes a good lifestyle for our kids and of course, for the moms and dads that also buy the doll.
Check this profile and find more trends and how to apply them correctly on your profile. Tell us what another account you want us to analyze and take the best from it!