Selena Gomez might have the highest amount of followers on Instagram, but there’s one Queen only in this land, and it’s not other but the fabulous Kim Kardashian. First, she became Queen of Reality TV, tabloids and E! Entertainment Television. Now, she’s enchanted every Social Media platform gaining millions of faithful followers over the years.
Recently she took a break from Social Media due to the assault in Paris. The last picture of her was one at the Balenciaga fashion show, and then she just disappeared. After a long silence, she came back to take over what is hers for right, and her return is also another brilliant Social Media Marketing move we should get applause, and soon you’ll see why.
Her notable moves are the main reason why we consider her not only a single celebrity but a Social Media trendsetter everyone in the business should be following if ones want to know how to perform a strategy or guess what’s next on Social Media. Like her sisters, she commands the new selfie poses, products we should be using and more. But, more important, she knows how to engage with her audience.
Keep scrolling down and find out what Queen Kim has to say and teach us about Social Media, and you might learn one thing or two.
1. Crossing channels
She knows how to keep her audience wanting for more. That’s why she decided to launch a personal app with more exclusive content than the one you can get from her profiles. However, the main issue is that she masters the crossing channels technique moving her audience from one platform to another, not abandoning one, but keeping all of them related.
2. The Influence
One might think that Kim Kardashian doesn’t need an Influencer on her profile because she’s one of the biggest. But the reason why she’s become such an attractive person, despite her fame, and being Kanye West’s wife, is because of her famous friends. Since the days of being Paris Hilton’s best friend, she knew she needed to pose next to famous names in the industry and keep a record of it with many pictures. Now, we can see her posing with the most prominent names in the fashion industry such as Carine Roitfeld.
3. Selfie Queen
And we’re not exaggerating. She’s the queen in the selfie department. If you don’t believe us, this girl published a book of the selfies she has been taken over the years. Almost the 70% of her photo content is a selfie of her, alone or next to friends and family. That’s why her younger sisters are masters in this field too, they’ve learned from the best.
4. Nude Selfie
It might sound repetitive, but in case you didn’t know, Kim has broken the Internet a few times, and one of those occasions was due to her famous “Nude selfie.” One day, she posed in front of the mirror and decided to take a photo of her naked body provoking a lot of different reactions, but it led her to win a Webby Award that year, tho.
5. Mutual Support
We can blame her for being narcissistic and a lot of things more. But if there’s anything we can applaud her, is her supportive spirit. She’s been there for her little sister to come up into the business world, joining Kendall on her first moves at the Fashion Industry, or wearing Kylie’s beauty products. The most famous of the Kardashian clan is always there for her family or even supporting social causes like #BlackLivesMatter.
6. The comeback
Months of social anxiety is what the media experienced after Kim Kardashian’s Social Media silence. After an assault in her residency at Paris during Fashion Week, she decided to step back from all her accounts and give nothing more than silence about the incident. After the first month, many people said she wouldn’t come back, but wiser people knew that this was another fantastic strategy after all. We’re sure that she might be disturbed due to the terrible incident in Paris, but this was an opportunity as well. With silence comes anxiety, intrigue, mystery and it assures more engagement by the time you decide to come back.
And so it happened! Suddenly this picture of her family appeared on her personal profile, and guess what? It was a success! More than 4M likes proved that this strategy costs a lot of time, but it also was a complete success.
We can keep talking about the unusual moves from Mrs. West. When it comes to Social Media gurus, she’s the cherry on the top. So, what do you think? Let us know everything you think of Kim’s strategies in Social Media and discuss with the community about this loved/hated celebrity.
Nice pick