Every kingdom needs a Queen. Instagram is the beauty, style, aesthetic, and excellent products promised land. It’s not easy to get followers, and it takes a lot of time to engage with the users. Although, when you’re a celebrity you’ll be one step forward. Nevertheless, there’s a battle between famous people to conquer the big throne as the most followed person. People like Kim Kardashian, Taylor Swift, and Beyoncé had the crown once. Now it passed to the singer Selena Gomez.
Like any other reign, it has time to expire, and a new monarch has to take control. Therefore, the new reigning queen is the former Disney star, Selena Gomez. Despite the fact that many people are still asking why she overpasses the rest of celebrities. Selena has had the crown for a long time now, and still increasing in followers numbers. She even overcame her famous ex-boyfriend, Justin Bieber, and BFF, Taylor Swift.
We’re used to thinking that controversial content is the best. Famous people like Kim Kardashian represent that statement. But, Selena doesn’t use this strategy so often. Most of her content is either inspiring or funny. The Instagram Queen knows how to excite her audience. Besides, she conquered another record. The title of the most liked photo. Even though Beyoncé recently overcame that record, Selena had it for a long time. The record was due to a beautiful picture of her drinking a Coke. Now she lost that title, but she’s still queen.
Therefore, we wanted to show you the lessons to become an Instagram Queen with a few examples. You’ll see how fresh and spontaneous content, lead to success. How to take time when is needed and when to post a scoop.
1. Support the good causes
Selena loves to laugh for a picture. But, what she loves the most is to show the real reasons she supports. The little Disney princess became a real will woman. Now, she uses her influence to promote social movements. Therefore, at such young age, she’s a referent and promoter for a better world. Instagram is just a part of all her strategy. Certainly, her audience loves to see her involved. What is eve better, is that she enjoys the moment.
2. Remember your roots proudly
No matter how high you are now if you don’t honor the place and the people where you started. Something that the audience appreciate in celebrities is when they become in common mortals. For those who didn’t know, Selena Gomez became famous because of a Disney show called Wizards of Waverly Place. As you know, not everyone can become a superstar, so Selena was the chosen one. Although she’s now an “A list” star, she reunited with the cast to take an adorable picture. Keep humble, Selena!
3. The scoop in the right time at the right place
Rumors will always be a company for celebrities. They have to accept that cameras will follow. Pictures come and go as the rumors fly. So, when is the right time for calming those rumors? That’s the critical issue that only a Social Media Queen knows the answer. As you know, rumors about a relationship with The Weeknd went out. Therefore, Selena Gomez finally gave the news in the best place possible. Taking advantage of the joy that brings the festivity, she picked Coachella Festival. Thus, more than 7M likes joined this picture.
4. Produce what you feel attached to
Showing how seriously committed she is to her causes is important. But, what’s more, is to be involved directly with some projects. We all know she’s been fighting with some emotional and mental issues. Therefore, she decided to produce a Netflix series called 13 Reasons Why, where a girl commits suicide due to several depression cases. The entire production was amazing but what’s more important for her is to spread the message.
5. Queens sit humbly with other queens
Many people take pictures with legends to rise. Sometimes, those pictures are not proper or come out of the blue. It looks like Selena Gomez handles the resilience and knows how to stay in control. For example, in this picture, we see her with the legendary Anna Wintour. Unlike other celebrities, she posed serene and confident without boasting the moment. Thus, she’s one of the favorites in big events like MET Gala. She knows her place, and she shows it with elegance.
6. Break that record
This is the popular post that broke the record as “The most liked picture” on Instagram. For a long time, nobody could take that title from her. The picture shows a beautiful Selena drinking a Coke. But this is a special Coke; it has her lyrics on it. In this creation, we see Coca-Cola branding influence with its colors. Although it’s very proper from the brand, it also has a touch of the singer’s simplicity. It is a great work of Co-branding and Brand Ambassador Marketing.
7. Come back with grace
Being Instagram’s queen can be overwhelming. It puts a lot of pressure on your shoulders. You have to be the example of what’s good, always. Although she is the queen, when her health needed, she gave a step back. Selena Gomez announced she was going to stop posting for a while and dedicate full-time to her health. Once she felt right, she made a great comeback sharing positive attitude content. Showing how important is the time for ourselves out of the Social Media spectrum.
8. Stylish but funny
Real is what sells and touch our hearts. We all know that behind those fancy dress and perfect makeup there’s a real person. Selena doesn’t care to show the real her on Social Media. Like in this picture, where she’s backstage enjoying a slice of greasy pizza just because she wanted. It demonstrates how far are the days where perfect divas ruled the world. Besides, she’s just a young woman who’s enjoying the best years of her life. Why not have fun?
Go to Selena Gomez profile and keep scrolling down. Find out how she became a queen and what content her fans love the most. Follow the steps of those who do it right. Let us know what you think is her secret.