Storytelling is here to stay, and Instagram makes sure it rules Social Media strategies. No wonder why this technique is conquering the eye and the love of all users around the world. It’s powerful, emotional and significant. It brings value to any brand and tries to spread both a great message and sell an idea with no need of invasive elements.
Each day, we see more creative efforts even from brands we didn’t expect to come up with fresh ideas. It’s easier to see more quality content starring by a good story that feeds audience’s necessity for emotions. Wheater the story be sad or happy, people loves to feel excitement when they scroll down the screens. Otherwise, they won’t pay attention.
Although in the beginning, Instagram Stories seemed to be a Snapchat copy, it brought a new meaning to Social Media use we all were asking for. Even when it seems they work the same way, by being recent photos and videos shared on a serial line. Instagram Stories gives a more powerful storytelling sensation, despite Snapchat’s efforts.
Good times for post-addicts
Yesterday, Instagram hit the world again launching a new feature that most people will love, it appears a lot like Facebook’s carousel, but it gets an entirely different meaning when seeing on Instagram’s feed. It’s about posting multiple photos, videos, and boomerangs in one single post.
Yes, we know! Your aunts are the first you want to show this. Or to that friend who posts 20 photos at a time without even knowing how important frequency is. This is your time to stop the spam you couldn’t control and let them know, decently, how can they still post a thousand photos at the time without filling your whole feed.
A new way of sharing
Well, maybe it won’t be a thousand photos, but it can still be 10 of them. That’s the limit number for this new feature. As you swipe to the left, you can see ten pictures showing a short story about anything your imagination can create.
Another cool thing is that you don’t have to post only photos, only videos or only boomerangs, you can make a mix with all of them. So what about giving an excellent graphic introduction, a couple of development videos and a funny boomerang ending? Sounds cool, right?
How does it work?
First of all, you need to update your Instagram version. Once you’ve done this, check the app, and surely you’ll have an Instagram’s stories news showing you how it works. In case you need to read it step by step, here’s how to:
1) Open your feed uploading section as you normally do.
2) See a new icon in the low right corner.
3) By pressing the icon, you’ll see all your gallery’s pictures, and videos will get a circle in the top right corner, indicating you can select them.
4) Remember, you can only share up to ten of them, so make sure what you want to post first.
5) If you think you uploaded in the wrong order, don’t worry. You can press the photo, switch it and fit it in the right place.
6) You can also change filters.
7) Once you’re done, type a caption as you normally do and publish it.
8) You’ll see the first photo or video, a little icon and some dots down bellow.
What can I create using this feature?
Infinite possibilities are open with this feature. From sharing a particular day story, a full landscape view, a recipe, to a short film. You can show to your audience a lot of valuable sources, providing tutorials, tips, advice, or just sharing lovely and entertainment moments with them. While you’re planning, have fun so you can transmit the sensation to your users.