Instagram Shopping in Stories

Instagram And E-Commerce

Instagram is by far one of the most complete social platforms at the moment. In fact, it is possible not only to connect with friends and family, but also to grow businesses. And that is precisely what we are here to talk about.

Currently, there are plenty of ways in which we can build a business on Instagram. However, this time we are going to talk about something some of you already know about – Instagram shopping.

Instagram shopping is basically a feature that allows brands to sell their products or services within the platform. Of course, this feature proved to be a success. Therefore, Instagram decided to put more effort into it and amaze us with something new.

In this case, we are talking about the shopping feature in Instagram Stories. Here’s what you need to know.

Instagram as an e commerce platform

Instagram Shopping In Stories

Since June of this year, Instagram started testing a new way to allow users to continue shopping within the platform. Finally, after so many months of waiting, the feature is now official. Instagram shopping is now available for stories.

But, what does that mean? Well, it means now it will be easier for brands to generate more sales. In fact, according to Instagram, more than 90 million accounts tap to reveal tags in shopping posts every month.

Therefore, it makes sense that Stories were next in line. Currently, the new shopping feature is available in countries such as Brazil, Spain, Greece and more. However, it is expected the feature will be available for new countries in the next following weeks.

Instagram shopping is now available for stories

Topic Channels

Finally, Instagram decided to implement another way for users to shop from within the platform. In this case, we are talking about the topic channels. Currently, Instagram allows users to discover new accounts to follow through the explore page.

More specifically, through the topic channels. Now, for those of you who don’t know what the topic channels are, here’s a brief explanation. The topic channels are a feature introduced by Instagram from where users can discover new accounts to follow. The channels in mention are sorted by different categories.

For example, you can find tabs with music-related content, humour related content and more. Such tabs are called channels. In short, Instagram decided to add a new channel called “Shopping”.

As expected, people are able to discover accounts from where they can shop by tapping into that channel. However, some of us will still have to wait a few days for this feature to be available.

Instagram shopping in topic channels


Instagram shopping is only available for approved businesses. Therefore, you will not be able to use this feature unless you have sorted that out first. Please feel free to click here to find out how you can get approved by Instagram.


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