Instagram Stories Design – A Million Dollar Business

Instagram Stories Design

With Instagram being a multimillion company, it makes sense for people to try to come up with ways to make money from within the platform. Of course, most of the time they do accomplish their goals. However, in most cases, it all comes down to having a brand on Instagram or becoming an influencer. But, did you ever think someone could become a millionaire by something as simple as Instagram Stories Design?

Every day, 400 million people open up Instagram and flip through Stories. The number of designs we see nowadays is infinite. Although, when Instagram Stories was first released, there wasn’t much to see. So, Alfonso Cobo, an architect from New York decided to do something that would change his life forever.

“Unfold”

Cobo, who was still at university, decided to create an app where he could upload his portfolio for future employers to see. However, time passed and the angle of things changed a little. In fact, due to the popularity of Instagram Stories, Cobo decided to change the concept of the app and started to upload designs to Stories on Instagram.

Of course, as what often happens, things did not work out in the beginning. Yet, once he met Andy McCune, now COO of Unfold and owner of the Instagram account @earth, things began to change. McCune already had an audience of one million followers. As a result, it was going to be a bit easier to familiarise people with the app.

Both young entrepreneurs decided to ask influencers if they would be interested in using the app – and their plan worked. Unfold currently has 11 million users and it has even been featured in Apple’s recent WWDC Keynote.

In short, what started as an idea to upload portfolios online ended up becoming something much more profitable. Some of Cobo’s clients are Selena Gomez and Shay Mitchell, among others.

Earnings

We don’t know for sure how much money Unfold is worth. After all, it has been almost a year since it was launched. However, what we do know is that the company’s 12 person team is on track to bring in $2.6 million in revenue for 2018.