Instagram Vs Snapchat
When it comes to social media platforms, Instagram rocks. However, there are other social media apps as good as Instagram. Snapchat, for example, is one of many. But, how good is it? Well, in order to determine that, we will hold a versus – Instagram vs Snapchat.
At the end, we will compare some important points and select a winner. Nevertheless, remember that the end result will be based on facts rather than personal opinion. So, let’s begin.
1. Active Users
First of all, let’s start with the number of active users each social media platform has. Currently, Snapchat has over 188 million daily users. Now, on a monthly basis, the little yellow ghost app has over 300 million active users.
Instagram on the other hand, reached over a billion monthly active users earlier this year.
Next, let’s talk about features. Both Instagram and Snapchat have great features to offer. However, Instagram currently has more features than Snapchat does. In fact, we can expect one to two new features from Instagram to be launched monthly.
Snapchat, for example, does not have consistency. Now, as much as we would like to say all Instagram features are original, there’s something here to admit. The photo-sharing app has been copying some Snapchat features over time. The first one was stories and now there is the nametag feature.
Finally, let’s talk about discoverability. Instagram and Snapchat are so similar and yet so different. In fact, Instagram puts much more effort into allowing users to be discovered than Snapchat does.
When it comes to business, for example, Instagram is the place where wannabe influencers and brands aim to be. Instagram focuses on releasing new features in order to help brands and influencers grow. Snapchat on the other hand, does not.
Before Uncovering The Winner
At the moment, Instagram is one of the best social media platforms on the market. However, there was a time when its father, Facebook, wanted to buy Snapchat as well. In fact, back in 2013, Evan Spiegel, founder of Snapchat, received an offer of 3 billion dollars.
In short, Facebook was ready to buy Snapchat for 2 extra billion dollars than what Instagram cost. Of course, this shows us that Snapchat had, and continues to have a lot of potential. Otherwise, Instagram would not be copying features of the app such as the nametag and stories.
After taking all of the points from above into consideration, we came to the conclusion that Instagram is better than Snapchat. However, we believe that with a little bit more of effort, Snapchat could actually be as big as Instagram is right now.