Micro Influencer Marketing – What Is It?
It’s been a while since we heard the term influencer for the first time. We all know by now that this word refers to people who have the power to influence an audience into doing something. However, this might be the first time that you hear the term micro influencer.
If that’s the case, don’t worry as we will tell you all you need to know about it. Is micro influencer marketing right for your business?
What Is A Micro Influencer?
A micro influencer is someone who, unlike regular influencers, have a decent but not massive audience following them on social media. They normally have between 1,000 to 100,000 followers on platforms such as Instagram or Twitter.
How Does Micro Influencer Marketing Work?
Micro influencer marketing works just like regular influencer marketing. The only difference is that in this case, you get in touch with people who don’t have a huge audience on social media.
However, don’t let this discourage you. In fact, in some cases, micro influencer marketing works much better than regular influencer marketing. Why is this?
Well, unlike influencers, micro influencers are not necessarily seen as celebrities. Therefore, whenever they promote something, their audience doesn’t really see it as a promotion, but more as a real, genuine recommendation.
In short, micro influencers are seen as more trustworthy people.
Benefits Of Working With Micro Influencers
There are many benefits of working with micro influencers. However, today we will mention just two of them. These are a couple of reasons why you should consider working with micro influencers.
Trustworthy
As we mentioned before, micro influencers don’t have a massive audience on social media. Therefore, it is likely that they don’t pay their rent thanks to the money earned on social media platforms.
People don’t often like when a big influencer promotes something on Instagram, YouTube or similar platforms. In fact, they sometimes argue that influencers have sold their true essence for a little bit of money.
When a micro influencer promotes something, people see it as a recommendation rather than a sponsorship. Therefore, they are more likely to be interested in what the micro influencer has to offer.
Costs
Unlike influencers, micro influencers don’t really charge you that much. In fact, you can pay a micro influencer the same amount you would pay a big influencer for a post, but instead, you would get a bunch of posts.
As a result, you would get the same results for a better price.
How To Choose The Right Micro Influencer?
It is important to understand that both influencers and micro influencers are a great option to help your brand to grow. Therefore, you need to think about which one you really want.
When it comes to micro influencers, we really suggest that you observe how they interact with their followers. Unlike big influencers, micro influencers are looking to gain more exposure. Therefore, they interact with their followers and build a bond.
Make sure you look for that when thinking about hiring a micro influencer. The more they interact with their audience, the better. A happy audience will be more likely to pay attention to what a micro influencer has to say. Especially if they see micro influencers as their friends.
Final Thoughts
We have nothing against influencers. In fact, we encourage you to hire them when necessary. However, we believe that micro influencers are also a great option for promoting your brand on social media.
If you are just starting your business and don’t want to spend so much money on a promotion, wait no more. You already know what to do.
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