The Best Time To Post On Instagram For Better Results
People often tend to post new content on Instagram without even analyzing which is the best time to do so. A good understanding of the topic can help you or your brand to get better results when you post on the photo-sharing app.
Therefore, the sooner you learn about it, the better.
What To Consider Before Posting On Instagram
It’s important to keep in mind that each Instagram profile is different. Therefore, the best time to post on the social media platform will mostly depend on the type of audience you have.
Let’s picture two scenarios. Imagine there are two brands on Instagram, one of them sells clothes, and the other promotes a bar. It should go without saying that each brand has a different audience.
The first one has an audience who like to dress well, while the other one has as an audience who like to go out and have some drinks. So, if the brand that promotes a bar decides to post something in the morning, naturally the results won’t be as good.
Why so? Well, because people who go to bars usually do it at the weekend and during the night. Therefore, it doesn’t make sense to post something on Instagram in the morning, when this is not your audience’s prime time.
In short, you need to consider the kind of audience you have, before you select the days and times to post on Instagram.
What Is The Best Time To Post On Instagram?
In order to know what the best time to post on Instagram is, you first need to analyze which are the dead hours of your community. This means you need to know the time your followers don’t interact too much with your content.
Now, in general terms, posting content during the morning isn’t very effective. In fact, it’s well known that regardless of the type of audience someone has, posting on Instagram during the early hours doesn’t always work.
So that leaves us with two options – posting content during the afternoon or wait until the evening/night. In most cases, posting during the afternoon will work much better than posting during that night. Why?
Well, think about this. People take some time during the day to relax after working for a while. In most cases, they use their lunch break to check out what’s new on Instagram and on other social media platforms.
But what happens if you post content during the night? Well, it doesn’t always work as you would expect. People often get home at night and use the little time they have left to spend it with their family by having dinner or watching a movie.
So, unless your brand promotes something nightlife-related, we don’t recommend posting new content during that time.
What Is The Best Day To Post On Instagram?
Ideally, we would tell you to post new content every day. However, if you’re not able to do this, you can always post on Instagram once or twice a week.
Now, what you need to do is to figure out which day of the week to choose. In most cases, Tuesdays and Wednesdays are the best options. But what happens with days such as Mondays, Thursdays, and Fridays?
Well, people don’t usually like Mondays, therefore, they are not always in the mood to be checking Instagram. Thursdays and Fridays are close to the weekend, which means people will not often pay attention to what you post.
Finally, Saturdays and Sundays… Well, those are days to spend with family. In conclusion, the best days to post on Instagram are Tuesdays and Wednesdays.
Even though we have provided you with some useful information related to when to post on Instagram, it is still your duty to analyse your audience. This way, you will get a better idea of whether or not what we proposed in this article is the right thing for your brand.
Think of Instagram as a platform of trial and error. Try posting new content on different days and at different times. That will help you create the right schedule for you to post on Instagram, and in the long run, achieve better results.