Getting your users to take part on Instagram is not that is as uploading a picture. Therefore, you need to know the art of promoting Instagram accounts. However, there are simple and effective ways to take the best of your strategy. So, sit and learn!
1. Learn about the environment you belong now
Main users on Instagram can go through the app without a problem. Although, Instagram Marketing is not as traditional as Facebook’s or Twitters. Nevertheless, the visual appealing can’t compare to other networks. Therefore, images and videos make people take part.
Instagram is the platform every marketing expert most know. Actually, younger people find the brand’s style according to what they show on Instagram. Particularly, millennials enjoy to learn and share a brand’s personality on Instagram. Ultimately, is the perfect place for sharing, interacting, tag and comment.
2. Show your brand like a professional
When it comes to promoting your brand on Instagram, there are some things you must do. First of all, separate your personal account from your business account. Secondly, optimize your business profile, which means you should focus on the audience, instead of the product.
However, you should aim to keep it personal too. Meaning, try to promote your brand’s culture. So, find the balance between keeping it professional and human.
3. Pick a simple-to-find username
Most of your clients expect to find you easily on the search sidebar. Thence, your work is to make it fast and simple. Please, don’t make things complicated by using different usernames on every platform. Instead, use the same, simple and consistent.
4. Don’t hesitate on using words in your bio
Similarly, your bio must be simple and related to your brand. So, make sure you summarize the best information. Also, make sure to mention who you are, and what you do. In the end, this is the place where people get to know the truth.
So, this is the reason is important to add a link to your bio. Although, sometimes, the link might be too long. But, don’t worry, there are tools to make shorter. Such as, Bit.ly, which make your link simple and precise. Besides, remember you can use this link space for promoting occasional landing pages.
5. Turn hashtags in your best allies
As a general rule, hashtags are a big source for discovering things on Instagram. It doesn’t matter if you want to increase visibility or find what you’re looking for. Remember, hashtags are always the best way to do so.
In case you didn’t know, 7 of 10 hashtags come from a brand. Thus, you should aim to create your own branding hashtags to make it relevant. So, you can use a mix of basic hashtags and a branding hashtag. This way, you can track your followers’ participation better.
6. Show your location and invite followers to visit you
Thanks yo geotags, it’s easy to make your brand noticed in your town or any other place in the world. If your business has several locations, then you can use geotags to promote them. Besides, it allows users to see many videos and photos related to a specific location.
Geotags also create a bank of content. Furthermore, it represents a chance to promote user-generated to content. From there, you can interact with customers and thank them for visiting your store or using your services.
7. Avoid aggressive selling and focus on Brand Awareness
Promoting your Instagram must be subtle Otherwise, your account might look like a billboard on the road. Hence, it’s better to mix your content and not try to sell products 24/7. Also, when users come to you, try to interact, instead of sell. There are many creative ways to do so, without being a crazy seller.
Try to see Instagram and any other Social Media platform as a bridge. Nevertheless, it’s the way you can drive traffic to your website. So, try to use call-to-action but don’t be aggressive.
8. Use bright blue
Here is a trick you’re going to love! According to statistics, images with high blue level, gain a 24% more of likes than those using red or orange. Furthermore, bright colors pictures increase participation. Definitely, we don’t recommend each pic be blue, but try to post once in a while.
9. Use other platforms to promote your Instagram account
It’s important to focus on new ways of promoting your Instagram account. But, you can’t channel all the effort on one single platform. So, in order to create a better audience, promote on other platforms such as Facebook or Twitter.
10. Make your profile shines in the middle of the crowd
Always, it’s a good idea to use visual tactics to create a better profile. Therefore, you can make Instagram be special for your audience. Accordingly, users will know that you want to show the products and culture in a creative way. And, believe us, creativity is always appreciated.
11. Don’t be afraid of being part of a trending topic
We promote original posts and creative content. Nevertheless, it’s not always an easy task. If you’re struggling to find new ideas, then, try to use something that’s already popular. Perhaps, you can find a new way of showing it.
Of course, it’s good you keep updating about trends on Social Media. So, discover new ways of increasing traffic and brand awareness in a simple way. But, please, be careful because not every trend is accurate for your brand.
12. Track your growth in order to achieve success
¿How could you know how to improve your strategy if you don’t follow every step you take? Certainly, this is an important question everybody makes. Mostly, brands choose many ways of promoting Instagram accounts. But, most of them don’t track what they do to see if it’s really working.
Remember, there are many elements that can make your publishing success. However, make sure you also have a great idea to track them. Ultimately, define your metrics and figure out what’s working and what’s not.