Sales On Instagram – A Huge Market
Instagram has been in the market for over 8 years now. However, of that number, only 6 of them have been used for business. Since Facebook acquired the photo-sharing app, lots of things have changed. In fact, after being bought, Instagram turned into a business tool.
Right now, there are many ways in which people can make money using Instagram. Of course, there are some more effective ways than others. In this case, we are going to talk about shopping. Instagram is putting a lot of effort into implementing new shopping options within the platform. In fact, as you read this, the leading team over Instagram is already working on developing an app designed exclusively for shopping.
So, taking that into consideration, it makes sense to talk about sales. Therefore, today we will be talking about the best seasons to sell on Instagram.
First of all, let’s talk about the niches. Instagram helps people to build their brands regardless of the niche they have. However, it’s important to understand that Instagram is a visual platform. Therefore, visual businesses will have better results when trying to promote sales.
Nevertheless, this does not mean that if you don’t have a visual business you will not succeed. All it means is that you need to put a bit more effort into it. Without further ado, here are the best seasons for selling on Instagram.
1. Valentine’s day
There are millions of brands on Instagram that promote love stuff. Valentine’s day is the perfect holiday for them to sell their products. In fact, when it comes to this day, 198 million roses are sold in the United States alone.
It only takes a minute to imagine how many more roses are produced in the world. Now, we understand this is technically not a season but actually a holiday. However, it doesn’t take away from the fact that it’s a day that lots of brands on Instagram can benefit from.
Halloween is one of the most celebrated holidays in the world. It’s the perfect day for brands to sell candy, customs, and even promote parties. Currently, there are millions of millennials on Instagram. Of course, most of them are influencers, and 8 out of 10 promote things on their Instagram pages.
Halloween generates over $7 billion solely in the United States. Therefore, it only makes sense to benefit from this day to sell as much as you can on Instagram.
Finally, there’s Christmas. Even though Christmas is officially only one day, people all over the world start buying from the first day of December. There are millions of possibilities when it comes to Christmas. In fact, it really doesn’t matter which niche you belong to. Most of them can sell something Christmas related.
Finally, there are many other seasons when it is convenient to sell. However, we haven’t mentioned them all because some of them are attached to a specific country. For example, in the United States people celebrate the 4th of July. In Mexico, there’s “El Día De Los Muertos” or to non- Spanish speakers, The Day Of The Dead. In Peru, “El día de la canción criolla,” and so on and so on.
To put it briefly, what we’re trying to say is that you need to evaluate the most important seasons of your own country. Of course, don’t ever forget the global seasons that help tons of people sell as if there was no tomorrow.
Additionally, if you have a new account it may be a good idea to work on growing your audience before a holiday to really push your message across to the most amount of people possible, there are many ways of doing this such as using #f4f hashtags, or even using a service like Instafamous Pro.
Instagram is really putting a lot of effort into promoting sales on the platform. Of course, there is still a lot to develop. However, this is just the beginning. All we need to do is to benefit from it as much as possible.