Are you a restless soul in love with Social Media jobs? Probably, your heart is telling that is your thing. But, indeed, you don’t know what would suits you better. Even, you may not know how many Social Media jobs exist. Well, stop worrying because we’re ready to show you the right path.
Here, you will find five key jobs. There’s a lot way more, but it’s good for you to start familiarizing with these first. Later, you can go deeper and find the amazing world behind your screen. Discover who makes what and how it should be. Don’t be afraid if you think you’re not ready. Everybody has to learn something new every day, even if they’re already professionals.
You may think: “A copywriter is a copywriter, period.” But, we have to say, that’s a wrong belief. You see, our current world needs people who understand a particular thing completely. In fact, there’s a lot of information and niches, and we can get confused. While it’s a truth that someone dedicated to copywriting can apply their experience to Social Media, you have to know a few things first.
That you can write, doesn’t mean you can write in every language, right? Same thing applies here. Maybe you met a copywriter, but his experience is about film scripts, TV advertising, and so on. Although the basics are the same, Social Media has its language, and we have to respect it. Otherwise, people will notice your mistakes. So, if you’re interested in this job, you better start talking Social Media, which is not only about writing a cool caption.
A good Social Media copywriter has to relate entirely to the voice of the brand. Meaning, no matter if you’re a man, it shouldn’t stop you from working for a girl’s brand. Also, you have to learn the inner languages inside, such for videos, infographics, and so on. You’ll see there’s a different world inside of every Social Media element and platform.
2. Community Manager
From now on, this and the next jobs, usually make everyone confused because people believe it’s all the same. Luckily, it’s not the same. You have to understand the difference to avoid conflicts. Otherwise, you’ll be doing things wrong, and the results will show up eventually.
Already said, we can tell you this is the perfect job for newbies. Although is not a lower work, and it would be such a responsibility for big brands. Being a Community Manager is the first step to take if you want to be a Social Media guru one day. It implies to build and manage a community. In order words, you will be the bridge between the brand and the audience.
You have to keep updating things, like the better time for posting. If needed, you will have to show if people want to see more about a subject and through what channel. Also, monitor your performance is a particular skill. Ultimately, you have to be able to create a significant relationship between the users and the brand.
3. Social Media Specialist
Probably, after a while of being a Community Manager, you get some tired. Being in contact with so many people’s needs is exhausting. We get you, don’t you worry. Thus, it means you need to take the next step. It may seem that what a Social Media Specialist carries less responsibility than Community Managers. In fact, the higher you get, the more responsibilities are yet to come.
You left the day-to-day day contact with the community. Instead, you say hello to being the brain of the operation. From now on, strategies are your responsibilities. Now, you need to know all about the departments. Besides, it may be necessary for you to visit clients. At the same time, you have to monitor everyone’s jobs. So, if you think you’re ready to sail the boat, then, go for it!
4. Social Media Analyst
Here comes the tough stuff. As you may know, an analyst works for better performance. The right path is to know how the search engine world works. Thence, if you’re not related to the SEO word, you have to start over. Being able to read Facebook and Instagram’s graphics is not enough. For this particular Social Media job, you need to know how to push a brand’s presence on the web. Needless to say, you have to work hand to hand with the Specialist.
Once you’re done with the numbers and internet traffic, call the team. You’re the one who predicts the weather and avoids the thunder. So, one thing to keep in mind is the Social Media inconstancy. So, if you worked hard on a strategy but things suddenly change, you need to keep everything under control. What makes an Analyst good, is the speed and intelligence used in unexpected scenes.
5. Graphic Designer
It’s not enough to have a good copywriting if the appearance is wrong. The wizards behind the beauty are designers. So, if you’re one of those wizards, pay attention. It’s one of the most important Social Media jobs, but it’s unique too. Thus, no matter how a good designer you are if you don’t know the rules of the game.
Just as much as the copywriters, graphic designers need to learn a language too. You’re already a Social Media user so that it won’t be a problem. Therefore, you need to feel related to formats, colors, shapes, and composition that works on each platform. Not everything that seems perfect may be accurate. In fact, simplicity is the primary key in the process. You have to remember that people won’t pay more than a few seconds of attention to your post.
Eventually, you’ll understand how to gain the best from your design. Also, you need to know what to take from the copywriting. The rest of the words can be explained later. Visual work attends to catch the main idea. Hence, what makes a graphic designer good for this, it’s the ability to bring to life the focus point.
There you have it. Now, you can keep digging on the functions for each job. Social Media jobs are getting more and more popular. So, are you ready to jump on the road?