A carousel is not something strange for us. Instagram’s multiple photos and videos in one post is an idea we already saw on Facebook’s carousel and now is adapted to the platform for its more than 600 M users. Even though it seems like a copy, remember that Facebook bought the company, so practically, it’s not cheating if you’re doing it in the same family.
Nevertheless, there are a few things different when it comes to Instagram’s carousel. For example, it only accepts square pictures, so you need to frame exactly what you wanted to show like you used to do back on the first days. And, unlike Facebook, it takes the entire screen, so you have to do it right if you want to succeed because your carousel is the only thing your user is going to watch for a few seconds.
You can also apply a general filter for every single photo of your presentation, which also helps you to keep a consistency in your visual language. Furthermore, you can add a general caption to all the ten visuals, so be careful what you write because it has to explain exactly the meaning of the carousel, not just for one or two visuals.
Now you know the earlier elements to make a good use of this feature. Thus, we decided to list five effective ways of using Instagram Carousel for your company or personal branding. You’ll find a new creative world of sharing a new product, test your audience or interact with them in a friendly and immersive way.
1. Share a step by step
It seems like the most obvious use for the carousel feature. But the question is: Do you know how to do it right? A step by step may seem a lot way easy to do, but the fact is that you need to be clear on how to do it properly. Otherwise, it might be confusing or look like a cheap thrill from you.
First, keep it simple, remember that users only take a few seconds and they want to understand everything immediately. So, make a short storyboard to plan the images you want to take and see if it works before you make the shooting. Also, add a clear list caption, marking with numbers, each photo and explaining the order you’re going to show the procedure.
Play with functional angles for your pictures and close-ups. Remember they want to look closer to what you’re doing, so the main idea is showing them exactly what you’re doing and using. Don’t leave them guessing, be very explicit.
2. Show different products at the same time
Instead of showing one by one in various posts and become spam. Now you can group all your new items and show them in one single post. Although this may seem simple too, it has its way to do it accurately. If you don’t want to look like a company with zero experience in InstaSale, then consider applying a few basics to show the products correctly.
Decide if you’re going to use models or just the product, try not to use both preferably. Also, keep a consistent background, light, and colors, which means that you can’t use random pictures and put them together. Yes, you can mix videos and photos, but once again, keep it consistent. Finally, you can either list each item in the caption or write an attractive description about the entire presentation that completes the visuals and works like a call to action.
3. Test something or make a poll
You might hear about survey’s function and how necessary they are to keep a steady work. There’s a need for opinion once in a while to help your goals walk in the same direction than your user’s needs. Sometimes, we almost forget that we’re working to please our audience, or maybe can’t notice that audience has changed and we’ve got a new target.
Therefore, we need to get in touch with tests and poll, and carousel makes these things easier to accept and helps us with interaction, making our followers feel that they’re part of the important decisions. For example, if you’re a designer and have different logo options for a client, why don’t you make a carousel and ask your audience to choose their favorite. Or maybe you’re a newspaper and need to do a politic pole, presenting the options to vote.
4. Give a closer look to your product
If you’re a fashion brand, then this tip is special for you. Once you understand the visual language for a carousel, you’ll know that it works like when taking clothes and turn it in many ways so you can see every angle of the piece. Texture, size, color, buttons, zippers, needlework, and all the details you can check. It works the same way when you’re creating the swiping feature.
Create the story of that piece, show it entirely, then detail by detail, make your audience feels that they’re touching it. Also, it will make people feel trust because you have nothing to hide. So this is a perfect way of selling something applying a good storytelling strategy with a sensorial message.
5. Make a contest
We know you love contests because it not only increases the follower’s list but it also helps to enhance the visibility, engagement and reach. Besides, if you’re one of those people who loves not just to make a simple task but to play a game, so you keep your audience on, then a carousel might help you to find a new world of fun.
When creating a contest using a carousel, you can show different images that may seem the same, but they have to locate the difference between them and give the correct answers in the comment sections. Or maybe you can show a full story and see if they paid attention enough to answer one particular question.
You see, opportunities are infinite, and we only showed you five. So, why don’t we keep exploring this new feature together? Share your thoughts with us and please tell us if you try any!