A couple of months ago, I decided to hire an Instagram influencer to help me grow my brand on Instagram. But, since that was my first time working alongside an influencer to get to my goal. I had no idea of how things would turn out. Finally, after all this time, I have decided to share with you a little bit of my experience and probably open your eyes as to how this whole influencer marketing works.
Also, if you are planning to hire an influencer any time soon. I recommend you to read my article “4 Things to consider before hiring an Instagram influencer.” Now, let’s get started.
First of all, I need to give you a few details on what I was looking to achieve at the time that I hired the influencer. By the way, please notice that I am referring to this person simply as “The influencer” because I don’t want to mention the account that I hired and make bad publicity.
In short, the name of the influencer in question will remain anonymous. So, let’s continue. You see, I recently created a Youtube channel with my business partner where we upload music to sleep. We thought it would be a good idea to complement our strategy by creating an Instagram page. And so we did.
Being that our Youtube channel focuses on relaxing music, we thought about uploading daily inspirational quotes on our Instagram page. The idea was to get followers there. And then upload snippets of our videos to link our followers to our Youtube channel. Of course, in order to do this, we needed real followers. And what better way to do so than by hiring an influencer.
Getting in touch with the influencer in question was not as challenging as I thought. As a matter of fact, all I had to do was to type a word related to my Instagram page and there it was. In full honesty, I was just lucky to find an influencer that fast. Furthermore, his page was actually on the same niche as mine.
Upon checking on his Bio, I noticed a story highlight titled business. I clicked it and found out that the influencer offered promos for a price. So, I got in touch with him and was surprised to learn that his rate for the service was really really low. To put it briefly, he would charge me $35 for posting whatever I wanted on both stories and feed for 24 hours.
So, I didn’t think that much and just paid the man to seal the deal. Then, I sent him the video I wanted him to post, along with the description and hashtags I wanted him to use. Now, it was just a matter of time to see results.
Before hiring the service, I asked the influencer what kind of reach I could expect. He sent me screenshots of some of his posts and statistics showing how good they performed. To put it in a few words, he had about 70,000 followers and his posts were getting around 1 to 5 thousand likes.
Indeed, a good amount of exposure if you are looking to grow from 0. The fact of the matter is that checking at the stats he sent me, convinced me to move forward. But, there was something I didn’t consider. Those were his stats. Stats of an account that already had a base of followers. And there my friends is where I made my first mistake.
For this campaign, I sent the influencer a video. The video contained a fragment of the latest track of sleep music I had uploaded to my Youtube channel. Stock footage and a text that read the following: “For more sleep music every week, subscribe to Healing Deep Sleep on Youtube” – Link in Bio.
I have to be honest here. I thought it was a good strategy. Having the influencer post the video on his page and get people to see the content to then follow me on my page. But, things didn’t go as I expected.
Unfortunately, the first few hours happened and I only managed to gather 5 likes. Want to know what’s funny about that? Those 5 likes were actually from 2 other accounts that I have, one from my business partner, and another one from the Healing Deep Sleep page itself.
In other words, I didn’t get attention from anyone. However, my post did get views. But, all the views were counted on the influencer’s page. It goes without saying that I was frustrated and disappointed.
Finally, I made peace with myself and made a list of the things I did wrong with that campaign. A list that you can read by clicking the hyperlink from above.
Honestly, I don’t blame the influencer. As a matter of fact, I blame myself for not doing a little bit of research on how to properly handle a digital marketing campaign to get better results. Long story short, the influencer offered a service that I decided to buy without giving it much thought.
Had I evaluated things before actually purchasing the service, things could have been better.